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Lela Winston

Domestic & International Consulting for Business and Developing Economies

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Domestic & International Consulting for Business and Developing Economies

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Media Communications is one of the most powerful forces on earth.   It has the capacity to transform nations, create new ideals and ultimately change the world.

You must harness it’s power.

Learn How.

Communications     Multimedia    PR    Webdesign   Graphics    Content

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Recent Posts: Lela Winston

Export Your Narrative

Export Your Narrative

Nations rarely think of media as a part of their national offering.It is probably one of the more neglected exports developing nationpossess.  Instead of focusing on telling its own narratives, it relieson foreign media to do the job.  Many times that media is not exportedbecause it is not translated into English or presented in a […]

Six Steps to a Better Business Atmosphere

Six Steps to a Better Business Atmosphere

Ambiance goes a long way to influence customers to purchase.  We are all familiar with the idea of “setting the mood.”  Try to consciously set the atmosphere for your clients and employees.  Remember that your employees’ experience at your business is as much of factor in your customers’ decision to buy as the product.  Don’t […]

Management Mistakes That Kill Motivation

Management Mistakes That Kill Motivation

Nothing is more frustrating than the mistake you don’t know that you are making.  It’s frustrating, because if you knew where in the process you went wrong, you could correct it.  So you find yourself going in circles.  Here are two common mistakes managers and leaders make that throw the entire teams into flux. Partial […]

Go Global With Sister Cities

Go Global With Sister Cities

Every year the US exports 2.2 Trillion dollars in goods and services.  According to the Small Business Administration, only 1 percent of US small businesses export.  That means the majority of exporters in the US are large enterprises. Frankly, international trade in goods or even services can be scary for a small business.  There are […]

Marketing Missteps: “Because-I-Said-So Marketing”

Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the […]

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