One of your greatest assets as a businesses or entrepreneur is targeted content. Not just any content, but targeted, deliberate content. If you are an entrepreneur, even a small business you can create a small to large following by writing a great blog or offering tips, advice and really relevant information to your clientele or potential clientele.
I’d also recommend that you be strategic. Strategy counts for a lot. Planning your content will help you to be able to direct the flow of conversation around your product offering or service. Planning is important because you can use so many factors to help support a buying decision that favors you product or service.