Big Brands or Bust: Moving from Trinket Deals to Sustainability

Some of the biggest name brand companies visited Turkey in May offering the possibility of a unique kind of inclusion. Turkey for the past decade has been slowly mounting a geopolitical and market l strength, aligning itself with actors that more closely fit its interests.

In the past few years Turkey has been keeping a watchful eye on its monetary progress and the health of its economy–including newer opportunities like cryptocurrency and pseudo,-cryptocurrencies that are backed by fiat. However the promise of industrialization is great, as nations around the world have begun to ramp up their. Production capacity in the wake of covid-19. Turkeys top exports are automobiles, machinery and precious gems and metals–quite the offering to the international market. Like many nations the game plan for growth is becoming more sophisticated.

But what are top companies like Apple and others truly going to offer nations like Turkey that are hoping to make a place for themselves on the international market? High level perks and name recognition has been good enough for many–particularly those not mindful of the endgame to such transactions (Many African states have been favorable to such arrangements. Currently,such major corporations are not offering even the US economy the employment volume and pay scale America’s economy needs. Some of America’s biggest brands are not offering cost of living level employment. Turkey and similar middle income nations needs that to have a viable economy and for big business deals to make sense. Turkey’s top trade partners in 2018 according to the World Bank were Germany, UK, Italy and Iraq demonstrating the nation’s drive for market diversity and hence, economic strength.

Infact, Americans have not had a pay increase as the cost of living continues To rise. This means while top companies make record profit their employees pay remains stagnant. Infact if pay does not increase as profit does, eventually the population will not be able to pay for the products they produce. This simple concept is at the heart of the American conversation on pay and the international world in multinational business. Without such changes, big business could become the headless horseman of economic strength, much like the American stock market is decapitated from the economy and the people. Currently, Microsoft, Apple, Nestle and IBM are top international multinationals.

Employees need to make a profit as companies does, and that has not happened for a lot of US employees. The “fight for 15” has been a major issue in many quadrants in the US economy. It is dubious as to what these major companies can offer if employees are not receiving a profit. Profit is the engine of any economy and that must apply to employees if the economy is to continue to grow. This happens routinely in developing economies, where leaders are glad to have a major brand and a few jobs–but real wages don’t reflect company profit. In this way the company takes the cream of the economy, leaving citizens unable to invest back adequately into their economy from which the multinational profits.

Many Nations are reevaluating their market partnerships as Covid-19 begins to wane. It is possible that new models of international trade and business will emerge. The pandemic has only underscored the mounting question.

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