Unlocking New Markets for Growth

Just 20 years ago, when Adebowale wanted to call his brother in Minnesota or check on his son living with relatives in the big city he would have to walk the long distance to Mekas Business Center on the edge of his village to make the call. Sometimes he might have to wait a few…

Building Confidence to Engage Your Market

The state of your market matters. Many business target market’s that cannot provide great returns for a variety of reasons. However, increasing market confidence is within the purview of the marketer and to the advantage of your bottom line.  A study released in 2012 Study by the University of Michigan UI College of Arts and…

Harnessing Effective Ethno-Positive Marketing for Maximum Profit

Perhaps one of the most powerful tools we have in business and digital diplomacy is marketing. The magic concept of “a pitch for relavance,” which, if authentic can be a powerful force for profit and change. Today many marketer push unnatural concepts that take years and very hard work to accomplish and sustain.  This means…

Go Africa! A Seminar

If you’ve never walked along Africa’s sandy beaches, enjoyed a breezy night under the stars or bumped along in a three-wheeled bike now is you chance to grab the experience. As one of the most diverse continents on the planet, Africa boasts of hundreds of languages, cultures and people groups. It is the second most…

New Perspectives in Economics and Geopolitics

As you know, the blog at lelawinston.com is being segmented to better fit the audience. This approach actually includes you! The Economy and World politics segment of the blog seeks to include voices beyond the mainstream. Often, it is beyond big box media that you will find what is really happening in the world and…

G7 Plan Could Finance Troubles Levant and Middle East

The latest G7 Summit has produced a counter to China’s massive Belt and Road initiative even as clashes between Israel and Palestinians once again light up the historically troubled Levant. The region along the Black Sea housing Lebanon and Jerusalem, and opposite Turkey. G7 leaders hope to galvanize its members to produce a lasting trade…

Big Brands or Bust: Moving from Trinket Deals to Sustainability

Some of the biggest name brand companies visited Turkey in May offering the possibility of a unique kind of inclusion. Turkey for the past decade has been slowly mounting a geopolitical and market l strength, aligning itself with actors that more closely fit its interests. In the past few years Turkey has been keeping a…

Content Migration and Targeted Access

If you read this blog often, you know that we cover some pretty intensive topics. Many generally underscore my expertise and research in the field. However, I want to make things easier for readers. How you may ask? Simple. I am segmenting the blog and its content offerings for readers to find the content they…

Malaysia’s Growth Plan

With the fourth largest economy in southeast Asia according to the International Monetary Fund , Malaysia has been engineering its growth. With strategic partnerships and outward oriented policy, the island nation has maintained its position despite the ravages of Covid and after the Asian econonic bubble of the 1990s. Today Malasia has a GDP of…

Pakistan Plots A Market Comeback

Despite the ravages of Covid-19 reducing Pakistan’s annual growth to 1 percent according to the World Bank, still local experts are optimistic. The landlocked nation has been able to weather the pandemic with nearly 900,000 cases. The slowdown from its largest export destinations, the US, China and the UK left Pakistan needing resources to shire…