Three Reasons Coaches Win in Business

Coaches Know Team Work Outranks PositionMost team members have positions (e.g. goalies, forwards, outfielders, and left wingers). But even so, these players are allowed the latitude to move or act outside of those positions when circumstance necessitates. The center in a basketball game will take a shot from the perimeter if he has a good…

Export Your Narrative

Nations rarely think of media as a part of their national offering.It is probably one of the more neglected exports developing nationpossess.  Instead of focusing on telling its own narratives, it relieson foreign media to do the job.  Many times that media is not exportedbecause it is not translated into English or presented in a…

Six Steps to a Better Business Atmosphere

Ambiance goes a long way to influence customers to purchase.  We are all familiar with the idea of “setting the mood.”  Try to consciously set the atmosphere for your clients and employees.  Remember that your employees’ experience at your business is as much of factor in your customers’ decision to buy as the product.  Don’t…

Management Mistakes That Kill Motivation

Nothing is more frustrating than the mistake you don’t know that you are making.  It’s frustrating, because if you knew where in the process you went wrong, you could correct it.  So you find yourself going in circles.  Here are two common mistakes managers and leaders make that throw the entire teams into flux. Partial…

Go Global With Sister Cities

Every year the US exports 2.2 Trillion dollars in goods and services.  According to the Small Business Administration, only 1 percent of US small businesses export.  That means the majority of exporters in the US are large enterprises. Frankly, international trade in goods or even services can be scary for a small business.  There are…

Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…

Social Media for Small Biz and Emerging Markets

As a communications professional, small businesses, minority owned enterprises and emerging markets are my fan favorites to work. I really enjoy this area, because many developing markets, small businesses and as minority owned businesses have not yet harnessed or completely understood the full value of social media, public relations and/or community relations. Many small businesses,…

East vs. West: A Clash of Civilizations

In an unusual turn of events, the European Union, led by Germany has determined to sanction Russia over unconfirmed suspicions of misconduct in mid October, 2020. The EU, guided by what has been termed a Franco-German plan, issued sanctions against the Kremlin for the suspected poisoning death of Moscow detractor, Alexei Navalny. The stunning move…

The Covid-19 Escape Hatch

Never in recent history has their been an opportunity to huge for nations to reset themselves and balance power. The Covid-19 Pandemic has helped to shift already decadent world powers and rising stars. Some nations took the opportunity to pay themselves handsomely, through clever sleight of hand by their central banks. Others, mostly developing nations…

FX in Spotlight As Ankara, Others Push Back.

For many years, Europe has relied on Turkey to help stem the tide of migrants due to its strategic geographic location. However, now the nation of 82 million people has become an item in geopolitics over the past five years, asserting itself with a new found vigor and conviction. Turkey has become a key player…

Eastern Europe in 3-Way Tug of War with EU, US and Russia

As COVID-19 payments begin disbursement throughout European Member states, the EU Commission has found renewed interest in the affairs of Eastern European states. Additionally, as the EU seeks to establish its viability, and replace the gaping hole left by the United Kingdom, greater attention is being given to those states. According to an official European…

Energy and Interests: Bulgarian Upheavals in the Balkans.

Bulgaria, has been plunged into public demonstrations against its government since July 9, 2020. Now going into its 66 week of protest, The Slavic nation, along with major Bulgarian enclaves around the world, have seen demonstrations and protests. It is believed that some are displeased with what is perceived as rampant corruption and misuse of…