Is Your AI Actually Intelligent?

According to a report by Global News Wire the AI industry is projected to reach 299 Billion USD in 2026 from 29 Billion in 2020.  This means AI is predicted to grow exponentially in the future with companies like US Alphabet, Chinese Baidu, Japanese Preferred Networks and Chilean Norco among others gaining substantial valuations. Therefore…

Reinventing Failed Marketing Campaigns

Many companies invest anywhere from $4000 USD to $20,000 USD or more to run a marketing campaign. Increasingly, governments, cities and local agencies have begun exploring marketing schemes, ad agencies and communications professionals to help with outreach. However, when marketing campaigns go array there is often a price to be paid–not only in public relations…

Vanishing Markets: A Convergence of Hunger and Profit

Recently the U.N. Secretary-General announced at this year’s 76th UNGA Food Systems Summit that the alleviation of hunger should be a principal world endeavor. Among talks of climate change, technology and geopolitical diplomacy, once again hunger was among the top discussed themes. According to an official release, the inaugural Food Summit had nearly 300 commitments…

Empowering Functional Marketing Teams

As the world advances toward AI and Virtual Reality we often forget the imperative of the human connection. We assume productivity in markets can be replicated without understanding human motivations for buying and how best to modify market offerings to fit those needs. It has been argued that one needs to understand the market to…

Completing A Communications Feedback Loop for Market Innovation

The first iPhone debuted in June 29, 2007 under great anticipation at a cost of $499. Apple was already coming off of a marketing and tech high with the success of the iPod. The iPhone went on to sell 6.1 million units in that year and widely expand the smartphone from the BlackBerry and the…

Six Tips for Boosting Tourism for Developing Economies

Dubai in 1980 looked nothing like the glamorous futuristic city it is today. The Emerati nation has managed to recreate itself in brilliant ways via infrastructure, branding, influencer marketing and careful public relations. It has managed to turn what was in many ways an empty desert into a thriving metropolis ready and capable of receiving…

How to Drum Up Publicity Without Depreciating Your Brand

The internet is rife with A-Z list celebrities, influencers and musicians trying to remain relevant in a pandemic that has almost single-handedly sucked the life out of the entertainment industry. People desperate for new and renewed contracts and relevance are doing almost anything to remain on the minds of their fans and decision-makers in their…

Five Tools For Influencers to Manage Fallout

It can be cringe-worthy to watch public gaffes by influencers, public figures and celebrities. Particularly if those individuals bypass the advice of a publicist or communications professional. Sometimes the crash can be greater than it needs to be. As humans we are bound to make mistakes, say offensive things and at times behave in less…

The Covid-19 Vaccines Abhorrent PR

When Covid-19 came onto the scene, many people thought it would remain in regional and dissipate after a few months. Many Coronaviruses before it have remained mostly regional with some impacts on other locations, such as MERS-CoV(Middle East Respiratory Syndrome), SARS, Bird-Flu, Swine Flu etc. Unfortunately,  Covid-19 defied the experts, exhibiting unusual viral  markers making…

Bad PR: Convict Leasing in Industry

Doing well while doing good has always been a mantra for good business. The ability to be able to provide excellent products/services, take pride in it and do well by the community you serve has always been a hallmark of good local and internationally responsible business. As consumers we also love to know that our…

Blue Sky PR: Reaching the World with Good

Many nonprofit organizations depend on community engagement for relavance.  Community engagement helps organizations make their grant service numbers, keeps the community it serves aware of services and helps to create good press for the nonprofit overall. These are concepts that new and minority nonprofits begin to learn when they enter the nonprofit space.  Often such…

Unlocking New Markets for Growth

Just 20 years ago, when Adebowale wanted to call his brother in Minnesota or check on his son living with relatives in the big city he would have to walk the long distance to Mekas Business Center on the edge of his village to make the call. Sometimes he might have to wait a few…