Mass Markets vs. Target Markets

America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search…

Racing for the Future: The Worldwide Business of EDU

When the pandemic began to spread rapidly in the early parts of 2020, few people knew what would happen next. Beside massive municipal shutdowns, corporate bankruptcies and a sluggish market, the impact of the coronsvirus on education has been massive. According to UNESCO, or the United Nations Educational Scientific Organization, Covid-19 resulted in a staggering…

Germany’s EU Power Struggle Post Brexit

Covid-19 cases have started to rise in Germany as the reported “second wave” has taken effect, according to data from the World Health Organization. This comess at a time when the Deutschland nation has taken the helm of the faltering EU in the hopes of steering it out of crippling debt and socio-poitical turmoil. Europe…

Sensitizating Local Populations Through Visual Media

The human eye processes more images per second than some human technology. Humans have the capacity to translate complex data in microseconds. Visual media is able to communicate ideas quickly and effectively because it engages two of our most powerful senses: sight and sound. From the days of word-of-mouth to today, media has continued to…

A Currency Crises Rising: Yemen’ s 9-Year Arab Spring Fallout

After a nearly nine-year conflict, the war-torn country of Yemen is facing a currency crises of unprecedented scope. The former British Colony who found independence in 1967, has been plunged into civil conflict for nearly a decade after uprisings in 2011 attributed to the Arab Spring that swept the Middle East. The Yemeni Rial is…

Illusions of Parity: The Real Scamming of Africa

According to cable data and Forbes 2019 report , African nations pay some of the highest rates for data, with Zimbabwe, Equatorial Guinea, and Djibouti ranking in the top five nations worldwide. It can be argued that such high prices on the continent are due to infrastructure issues and poor access to international cables, but…

Three Reasons Coaches Win in Business

Coaches Know Team Work Outranks PositionMost team members have positions (e.g. goalies, forwards, outfielders, and left wingers). But even so, these players are allowed the latitude to move or act outside of those positions when circumstance necessitates. The center in a basketball game will take a shot from the perimeter if he has a good…

Export Your Narrative

Nations rarely think of media as a part of their national offering.It is probably one of the more neglected exports developing nationpossess.  Instead of focusing on telling its own narratives, it relieson foreign media to do the job.  Many times that media is not exportedbecause it is not translated into English or presented in a…

Six Steps to a Better Business Atmosphere

Ambiance goes a long way to influence customers to purchase.  We are all familiar with the idea of “setting the mood.”  Try to consciously set the atmosphere for your clients and employees.  Remember that your employees’ experience at your business is as much of factor in your customers’ decision to buy as the product.  Don’t…

Management Mistakes That Kill Motivation

Nothing is more frustrating than the mistake you don’t know that you are making.  It’s frustrating, because if you knew where in the process you went wrong, you could correct it.  So you find yourself going in circles.  Here are two common mistakes managers and leaders make that throw the entire teams into flux. Partial…

Go Global With Sister Cities

Every year the US exports 2.2 Trillion dollars in goods and services.  According to the Small Business Administration, only 1 percent of US small businesses export.  That means the majority of exporters in the US are large enterprises. Frankly, international trade in goods or even services can be scary for a small business.  There are…

Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…