Mass Markets vs. Target Markets

America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search…

Racing for the Future: The Worldwide Business of EDU

When the pandemic began to spread rapidly in the early parts of 2020, few people knew what would happen next. Beside massive municipal shutdowns, corporate bankruptcies and a sluggish market, the impact of the coronsvirus on education has been massive. According to UNESCO, or the United Nations Educational Scientific Organization, Covid-19 resulted in a staggering…

Illusions of Parity: The Real Scamming of Africa

According to cable data and Forbes 2019 report , African nations pay some of the highest rates for data, with Zimbabwe, Equatorial Guinea, and Djibouti ranking in the top five nations worldwide. It can be argued that such high prices on the continent are due to infrastructure issues and poor access to international cables, but…

Six Steps to a Better Business Atmosphere

Ambiance goes a long way to influence customers to purchase.  We are all familiar with the idea of “setting the mood.”  Try to consciously set the atmosphere for your clients and employees.  Remember that your employees’ experience at your business is as much of factor in your customers’ decision to buy as the product.  Don’t…

Go Global With Sister Cities

Every year the US exports 2.2 Trillion dollars in goods and services.  According to the Small Business Administration, only 1 percent of US small businesses export.  That means the majority of exporters in the US are large enterprises. Frankly, international trade in goods or even services can be scary for a small business.  There are…

Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…

Social Media for Small Biz and Emerging Markets

As a communications professional, small businesses, minority owned enterprises and emerging markets are my fan favorites to work. I really enjoy this area, because many developing markets, small businesses and as minority owned businesses have not yet harnessed or completely understood the full value of social media, public relations and/or community relations. Many small businesses,…

East vs. West: A Clash of Civilizations

In an unusual turn of events, the European Union, led by Germany has determined to sanction Russia over unconfirmed suspicions of misconduct in mid October, 2020. The EU, guided by what has been termed a Franco-German plan, issued sanctions against the Kremlin for the suspected poisoning death of Moscow detractor, Alexei Navalny. The stunning move…

Eastern Europe in 3-Way Tug of War with EU, US and Russia

As COVID-19 payments begin disbursement throughout European Member states, the EU Commission has found renewed interest in the affairs of Eastern European states. Additionally, as the EU seeks to establish its viability, and replace the gaping hole left by the United Kingdom, greater attention is being given to those states. According to an official European…

Energy and Interests: Bulgarian Upheavals in the Balkans.

Bulgaria, has been plunged into public demonstrations against its government since July 9, 2020. Now going into its 66 week of protest, The Slavic nation, along with major Bulgarian enclaves around the world, have seen demonstrations and protests. It is believed that some are displeased with what is perceived as rampant corruption and misuse of…

Trade Wars Redux: King Cotton Always Wins

Today, the US is once again entangled in the politics and economics of cotton. The United States has announced that it is prepared to ban cotton and tomato imports from China’s Xinjiang over allegations of forced labor. The irony lies in that the world’s once largest economy, built on forced labor in cotton production, is…

Re-Orienting the Philippines

Despite the worldwide boom in Covid-19 cases in the early part of the year, the Philippines infection rate remained relatively flat. Only in recent times has the archipelago seen an increase in cases, spiking in August with over 55,000 cases. Those are still conservative numbers, even for a nation with a population of just over…