Welcome to 2022: Reinvention in Chaos

It’s the start of a new year and businesses, communities and cities everywhere are ready for what 2022 has to offer. Despite the emergence of new variants the world has grown restless of much of the capitulating and start-stop stalling of governments taking their lead from outside of their region on everything from lockdown, mandates…

Empowering the Masses to Move the Economy

Perhaps one of the biggest mistakes of the 21st century has been the disenfranchisement of the common man. The move is gutting societies and leaving them dependent and at times vulnerable to the self-interested political shenanigans of other societies. As the world watches decapitated stock exchanges soar while massive populations flounder in poverty and instability,…

The Making of a Market

Without even knowing it, Ghana tapped into something that few paid much attention. It was the African American and Afro-Caribbean Heritage traveller and visitor. In 2019 Ghana earned nearly $2 billions USD in one year on itsnacental Year of Return activities. It was the first of its kind, spearheaded by brilliant minds from Africa and…

Sustainable Economies of Scale

While the world continues to try to catch the pace of innovation again, many economies continue to struggle. Large economies are leveraging everything to put their economies back on track as Covid-19 continues its variant ebbs and flows. However, two sectors of the world economy will likely struggle most–decadent economies and developing economies. This is…

Branding for Your Future

According to a 2020 Forbes report, of the 100 most popular brands in the world, Apple, Google and Microsoft ranked in the top spots respectively. What do all of these brands have in common? They are American–regardless of the origin of the founder(s). This means despite all of the US political wrangling in recent years,…

Rewriting the Educational Narrative for Growth and Innovation

It is National Education Week in the US, with the current state of education in many parts of the world today in flux. Without doubt, the current system is more than broken given its inability to deliver on value domestically and internationally for many students. A 2019 report by the Federal Reserve Bank of New…

Three Sales Strategies for Business and Developing Economies

Aside from the unique few or those who studied it at university–most people hate selling. Particularly direct sales. However, regardless of who you are–if you’re in business, you’re going to need to sell. Selling requires not only having a product, but presenting it in such a way that the buyer wants to buy it. As…

A Changing Market: Diversification, Disruption and Stability

Currently the world is experiencing major challenges in its supply chain; particularly the USA. While we are all happy with the concept of dupply chain, many are rarely aware of the operative word, “supply.” Often, we over-emphasize the concept of the chain. However, the supply, is the key factor which denotes a collection of goods…

Is Your AI Actually Intelligent?

According to a report by Global News Wire the AI industry is projected to reach 299 Billion USD in 2026 from 29 Billion in 2020.  This means AI is predicted to grow exponentially in the future with companies like US Alphabet, Chinese Baidu, Japanese Preferred Networks and Chilean Norco among others gaining substantial valuations. Therefore…

Vanishing Markets: A Convergence of Hunger and Profit

Recently the U.N. Secretary-General announced at this year’s 76th UNGA Food Systems Summit that the alleviation of hunger should be a principal world endeavor. Among talks of climate change, technology and geopolitical diplomacy, once again hunger was among the top discussed themes. According to an official release, the inaugural Food Summit had nearly 300 commitments…

Empowering Functional Marketing Teams

As the world advances toward AI and Virtual Reality we often forget the imperative of the human connection. We assume productivity in markets can be replicated without understanding human motivations for buying and how best to modify market offerings to fit those needs. It has been argued that one needs to understand the market to…

Completing A Communications Feedback Loop for Market Innovation

The first iPhone debuted in June 29, 2007 under great anticipation at a cost of $499. Apple was already coming off of a marketing and tech high with the success of the iPod. The iPhone went on to sell 6.1 million units in that year and widely expand the smartphone from the BlackBerry and the…