Rewriting the Educational Narrative for Growth and Innovation

It is National Education Week in the US, with the current state of education in many parts of the world today in flux. Without doubt, the current system is more than broken given its inability to deliver on value domestically and internationally for many students. A 2019 report by the Federal Reserve Bank of New…

Three Sales Strategies for Business and Developing Economies

Aside from the unique few or those who studied it at university–most people hate selling. Particularly direct sales. However, regardless of who you are–if you’re in business, you’re going to need to sell. Selling requires not only having a product, but presenting it in such a way that the buyer wants to buy it. As…

A Changing Market: Diversification, Disruption and Stability

Currently the world is experiencing major challenges in its supply chain; particularly the USA. While we are all happy with the concept of dupply chain, many are rarely aware of the operative word, “supply.” Often, we over-emphasize the concept of the chain. However, the supply, is the key factor which denotes a collection of goods…

Is Your AI Actually Intelligent?

According to a report by Global News Wire the AI industry is projected to reach 299 Billion USD in 2026 from 29 Billion in 2020.  This means AI is predicted to grow exponentially in the future with companies like US Alphabet, Chinese Baidu, Japanese Preferred Networks and Chilean Norco among others gaining substantial valuations. Therefore…

Vanishing Markets: A Convergence of Hunger and Profit

Recently the U.N. Secretary-General announced at this year’s 76th UNGA Food Systems Summit that the alleviation of hunger should be a principal world endeavor. Among talks of climate change, technology and geopolitical diplomacy, once again hunger was among the top discussed themes. According to an official release, the inaugural Food Summit had nearly 300 commitments…

Empowering Functional Marketing Teams

As the world advances toward AI and Virtual Reality we often forget the imperative of the human connection. We assume productivity in markets can be replicated without understanding human motivations for buying and how best to modify market offerings to fit those needs. It has been argued that one needs to understand the market to…

Completing A Communications Feedback Loop for Market Innovation

The first iPhone debuted in June 29, 2007 under great anticipation at a cost of $499. Apple was already coming off of a marketing and tech high with the success of the iPod. The iPhone went on to sell 6.1 million units in that year and widely expand the smartphone from the BlackBerry and the…

Six Tips for Boosting Tourism for Developing Economies

Dubai in 1980 looked nothing like the glamorous futuristic city it is today. The Emerati nation has managed to recreate itself in brilliant ways via infrastructure, branding, influencer marketing and careful public relations. It has managed to turn what was in many ways an empty desert into a thriving metropolis ready and capable of receiving…

Five Tools For Influencers to Manage Fallout

It can be cringe-worthy to watch public gaffes by influencers, public figures and celebrities. Particularly if those individuals bypass the advice of a publicist or communications professional. Sometimes the crash can be greater than it needs to be. As humans we are bound to make mistakes, say offensive things and at times behave in less…

Harnessing Effective Ethno-Positive Marketing for Maximum Profit

Perhaps one of the most powerful tools we have in business and digital diplomacy is marketing. The magic concept of “a pitch for relavance,” which, if authentic can be a powerful force for profit and change. Today many marketer push unnatural concepts that take years and very hard work to accomplish and sustain.  This means…

Go Africa! A Seminar

If you’ve never walked along Africa’s sandy beaches, enjoyed a breezy night under the stars or bumped along in a three-wheeled bike now is you chance to grab the experience. As one of the most diverse continents on the planet, Africa boasts of hundreds of languages, cultures and people groups. It is the second most…

Malaysia’s Growth Plan

With the fourth largest economy in southeast Asia according to the International Monetary Fund , Malaysia has been engineering its growth. With strategic partnerships and outward oriented policy, the island nation has maintained its position despite the ravages of Covid and after the Asian econonic bubble of the 1990s. Today Malasia has a GDP of…