Six Steps to a Better Business Atmosphere

Ambiance goes a long way to influence customers to purchase.  We are all familiar with the idea of “setting the mood.”  Try to consciously set the atmosphere for your clients and employees.  Remember that your employees’ experience at your business is as much of factor in your customers’ decision to buy as the product.  Don’t…

Go Global With Sister Cities

Every year the US exports 2.2 Trillion dollars in goods and services.  According to the Small Business Administration, only 1 percent of US small businesses export.  That means the majority of exporters in the US are large enterprises. Frankly, international trade in goods or even services can be scary for a small business.  There are…

Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…

Social Media for Small Biz and Emerging Markets

As a communications professional, small businesses, minority owned enterprises and emerging markets are my fan favorites to work. I really enjoy this area, because many developing markets, small businesses and as minority owned businesses have not yet harnessed or completely understood the full value of social media, public relations and/or community relations. Many small businesses,…

East vs. West: A Clash of Civilizations

In an unusual turn of events, the European Union, led by Germany has determined to sanction Russia over unconfirmed suspicions of misconduct in mid October, 2020. The EU, guided by what has been termed a Franco-German plan, issued sanctions against the Kremlin for the suspected poisoning death of Moscow detractor, Alexei Navalny. The stunning move…

Eastern Europe in 3-Way Tug of War with EU, US and Russia

As COVID-19 payments begin disbursement throughout European Member states, the EU Commission has found renewed interest in the affairs of Eastern European states. Additionally, as the EU seeks to establish its viability, and replace the gaping hole left by the United Kingdom, greater attention is being given to those states. According to an official European…

Energy and Interests: Bulgarian Upheavals in the Balkans.

Bulgaria, has been plunged into public demonstrations against its government since July 9, 2020. Now going into its 66 week of protest, The Slavic nation, along with major Bulgarian enclaves around the world, have seen demonstrations and protests. It is believed that some are displeased with what is perceived as rampant corruption and misuse of…

Trade Wars Redux: King Cotton Always Wins

Today, the US is once again entangled in the politics and economics of cotton. The United States has announced that it is prepared to ban cotton and tomato imports from China’s Xinjiang over allegations of forced labor. The irony lies in that the world’s once largest economy, built on forced labor in cotton production, is…

Re-Orienting the Philippines

Despite the worldwide boom in Covid-19 cases in the early part of the year, the Philippines infection rate remained relatively flat. Only in recent times has the archipelago seen an increase in cases, spiking in August with over 55,000 cases. Those are still conservative numbers, even for a nation with a population of just over…

Re-Start: Waking the Lion: Africa’s Reentry into the Market

In recent years African states have begun a concerted pivot toward agriculture and renewed interest in farming and aggro-processing.  Undoubtedly, the ability for African nations to produce and process its own food—ready for consumption and export would create new opportunities, but also guard against unforeseen humanitarian disasters like Covid-19. For African states, its greatest hit…

Canary in the Cave: Italy’s Lost Lessons on Geopolitics and Economy

As Corona virus cases begin to creep upward in Italy, the country which was once the epicenter of the Eurozone’s Covid-19 cases has begun closing social centers and implementing mask mandates. The nation has been the proverbial canary in the cave for the West for years now, even in the pandemic. The nation is fighting…

Mexico Fights to Save Economic Progress

Only recently, Mexico’s infection rate has increased exponentially . Worldwide there are nearly 18 million Corona Virus cases, with some of the highest numbers in the Western Hemisphere. In addition to the infection rate, the death toll has increased to the third highest in the world, eclipsing UK mortality numbers in July, according to an…