Engineering Human Development for Economy-Specific Outcomes

For many students around the world the common summer months often indicate a temporary cessation of classes until September. For many it means graduation and membership into the national labor force. However, that number varies greatly from country to country and often denotes different expectations for their contributions toward business. In 2019, according to the…

Five African Proverbs for Balance

It’s that time of year again when we explore the ancient sage of Africa to find inspiration for business, life and work. This series aims to be helpful on many levels, so this year we are focusing on proverbs that help us tap into good self-worth and self-love for a more balanced 2022! So let’s…

Rewriting the Educational Narrative for Growth and Innovation

It is National Education Week in the US, with the current state of education in many parts of the world today in flux. Without doubt, the current system is more than broken given its inability to deliver on value domestically and internationally for many students. A 2019 report by the Federal Reserve Bank of New…

Three Sales Strategies for Business and Developing Economies

Aside from the unique few or those who studied it at university–most people hate selling. Particularly direct sales. However, regardless of who you are–if you’re in business, you’re going to need to sell. Selling requires not only having a product, but presenting it in such a way that the buyer wants to buy it. As…

Is Your AI Actually Intelligent?

According to a report by Global News Wire the AI industry is projected to reach 299 Billion USD in 2026 from 29 Billion in 2020.  This means AI is predicted to grow exponentially in the future with companies like US Alphabet, Chinese Baidu, Japanese Preferred Networks and Chilean Norco among others gaining substantial valuations. Therefore…

Empowering Functional Marketing Teams

As the world advances toward AI and Virtual Reality we often forget the imperative of the human connection. We assume productivity in markets can be replicated without understanding human motivations for buying and how best to modify market offerings to fit those needs. It has been argued that one needs to understand the market to…

Completing A Communications Feedback Loop for Market Innovation

The first iPhone debuted in June 29, 2007 under great anticipation at a cost of $499. Apple was already coming off of a marketing and tech high with the success of the iPod. The iPhone went on to sell 6.1 million units in that year and widely expand the smartphone from the BlackBerry and the…

Six Tips for Boosting Tourism for Developing Economies

Dubai in 1980 looked nothing like the glamorous futuristic city it is today. The Emerati nation has managed to recreate itself in brilliant ways via infrastructure, branding, influencer marketing and careful public relations. It has managed to turn what was in many ways an empty desert into a thriving metropolis ready and capable of receiving…

Five Tools For Influencers to Manage Fallout

It can be cringe-worthy to watch public gaffes by influencers, public figures and celebrities. Particularly if those individuals bypass the advice of a publicist or communications professional. Sometimes the crash can be greater than it needs to be. As humans we are bound to make mistakes, say offensive things and at times behave in less…

The Covid-19 Vaccines Abhorrent PR

When Covid-19 came onto the scene, many people thought it would remain in regional and dissipate after a few months. Many Coronaviruses before it have remained mostly regional with some impacts on other locations, such as MERS-CoV(Middle East Respiratory Syndrome), SARS, Bird-Flu, Swine Flu etc. Unfortunately,  Covid-19 defied the experts, exhibiting unusual viral  markers making…

Blue Sky PR: Reaching the World with Good

Many nonprofit organizations depend on community engagement for relavance.  Community engagement helps organizations make their grant service numbers, keeps the community it serves aware of services and helps to create good press for the nonprofit overall. These are concepts that new and minority nonprofits begin to learn when they enter the nonprofit space.  Often such…

Go Africa! A Seminar

If you’ve never walked along Africa’s sandy beaches, enjoyed a breezy night under the stars or bumped along in a three-wheeled bike now is you chance to grab the experience. As one of the most diverse continents on the planet, Africa boasts of hundreds of languages, cultures and people groups. It is the second most…