Five African Proverbs for Travel

Every year around this time at http://www.lelawinston.com we find nuggets of wisdom from our ancestors to help in areas of business, life and more. This year we explore proverbs for travel (work, leisure or migration). There will be a special bonus proverbs article for readers to send in their own favorites for October. SEND HERE:…

Free Trade Prologue: Repairing Fractured Industries In Developing Economies

The African Union estimates that African nations collectively conduct about 15-17% of Intra-African trade. While other regions post much higher numbers somewhere between 60 and 90 percent, according to World Trade Organization estimates. However, what is not often held to greater account, is exactly who is doing the trading. Perhaps the most curious element of…

Racing for the Future: The Worldwide Business of EDU

When the pandemic began to spread rapidly in the early parts of 2020, few people knew what would happen next. Beside massive municipal shutdowns, corporate bankruptcies and a sluggish market, the impact of the coronsvirus on education has been massive. According to UNESCO, or the United Nations Educational Scientific Organization, Covid-19 resulted in a staggering…

Sensitizating Local Populations Through Visual Media

The human eye processes more images per second than some human technology. Humans have the capacity to translate complex data in microseconds. Visual media is able to communicate ideas quickly and effectively because it engages two of our most powerful senses: sight and sound. From the days of word-of-mouth to today, media has continued to…

Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…

Social Media for Small Biz and Emerging Markets

As a communications professional, small businesses, minority owned enterprises and emerging markets are my fan favorites to work. I really enjoy this area, because many developing markets, small businesses and as minority owned businesses have not yet harnessed or completely understood the full value of social media, public relations and/or community relations. Many small businesses,…

Re-Start: Waking the Lion: Africa’s Reentry into the Market

In recent years African states have begun a concerted pivot toward agriculture and renewed interest in farming and aggro-processing.  Undoubtedly, the ability for African nations to produce and process its own food—ready for consumption and export would create new opportunities, but also guard against unforeseen humanitarian disasters like Covid-19. For African states, its greatest hit…

Repackaging the Developing World

Nations around the globe are mulling over how to restart and rescue flagging economies brought on by the worldwide COVID-19 Pandemic. Among those seeking a solution to economic woes are the world’s “developing economies,” many that often have GDPs lower than many Western multinationals. These nations must not only determine how to solve the new…

While You Were Sleeping: The Unreported News of a New World Emerging

While Americans were busy sheltering in place and panic buying toilet paper, U.S. legislatures were busy putting the finishing touches H.R. 2444 which was introduced in May 2019. While top news syndicates are busy counting the number of COVID-19 cases, The bill, also known as the Eastern European Security Act authorizes the Secretary of State…

Five African Proverbs for Balance in A Changing World

Usually, every year around this time, I like to release a list of African Proverbs that business owners can use to support their endeavors. Good solid advise to help them navigate their market and persevere through all circumstance. However, given the major changes to markets around the world, and particularly here in the USA with…

COVID-19: Beyond Economics, Bio-Defense and Finance (Part II)

As COVID-19 continues its path throughout the world, it is clear that China has been the worst hit. According to a recent China Caixin report and various manufacturing indexes, mainland factory activity has hit a record low. Before COVID-19, China forged ahead united in the face of a vicious trade war, massive Hong Kong protests,…

Toolkit Essentials: Diplomatic Segue

According to international relations analysts and political theory, there are two kinds of power: Hard Power and Soft Power.  Gunships, nuclear weapons and capable standing military fall squarely under hard power, while Diplomacy lies quietly under the banner of soft Power. We would be remiss not to acknowledge that both kinds of power wield palpable…