Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…

Social Media for Small Biz and Emerging Markets

As a communications professional, small businesses, minority owned enterprises and emerging markets are my fan favorites to work. I really enjoy this area, because many developing markets, small businesses and as minority owned businesses have not yet harnessed or completely understood the full value of social media, public relations and/or community relations. Many small businesses,…

Re-Start: Waking the Lion: Africa’s Reentry into the Market

In recent years African states have begun a concerted pivot toward agriculture and renewed interest in farming and aggro-processing.  Undoubtedly, the ability for African nations to produce and process its own food—ready for consumption and export would create new opportunities, but also guard against unforeseen humanitarian disasters like Covid-19. For African states, its greatest hit…

Repackaging the Developing World

Nations around the globe are mulling over how to restart and rescue flagging economies brought on by the worldwide COVID-19 Pandemic. Among those seeking a solution to economic woes are the world’s “developing economies,” many that often have GDPs lower than many Western multinationals. These nations must not only determine how to solve the new…

While You Were Sleeping: The Unreported News of a New World Emerging

While Americans were busy sheltering in place and panic buying toilet paper, U.S. legislatures were busy putting the finishing touches H.R. 2444 which was introduced in May 2019. While top news syndicates are busy counting the number of COVID-19 cases, The bill, also known as the Eastern European Security Act authorizes the Secretary of State…

Five African Proverbs for Balance in A Changing World

Usually, every year around this time, I like to release a list of African Proverbs that business owners can use to support their endeavors. Good solid advise to help them navigate their market and persevere through all circumstance. However, given the major changes to markets around the world, and particularly here in the USA with…

COVID-19: Beyond Economics, Bio-Defense and Finance (Part II)

As COVID-19 continues its path throughout the world, it is clear that China has been the worst hit. According to a recent China Caixin report and various manufacturing indexes, mainland factory activity has hit a record low. Before COVID-19, China forged ahead united in the face of a vicious trade war, massive Hong Kong protests,…

Toolkit Essentials: Diplomatic Segue

According to international relations analysts and political theory, there are two kinds of power: Hard Power and Soft Power.  Gunships, nuclear weapons and capable standing military fall squarely under hard power, while Diplomacy lies quietly under the banner of soft Power. We would be remiss not to acknowledge that both kinds of power wield palpable…

Toolkit Essential: Human Capital Investments

In the second part of this series on the New World Economic Toolkit, we will now look at one of the most critical areas of economic and geopolitical dominance: People. Currently, the United Nations estimates that the world population reached 7 billion souls in 2019. That is a lot of people roaming the planet, and…

The Economics of the Erotic

It is estimated that sex trafficking earns nearly nearly 100 billion dollars per year, according to Human Rights First, an organization focused on the ills and prevention of human rights abuses.  The recent arrest and subsequent suicide of American business man and billionaire Jeffrey Epstein shed brought more attention to the scourge of human trafficking…

On Entropy: The Shifting World

As children, sometimes the most asinine things earn our attention.  At least in the old days they did, back when children played with toys that didn’t talk back or require a lithium battery to operate. One of those old affects was the proverbial spinning top. An awkward space-ship looking toy that, with the right torque…

Saving Your Self: Social Media

The US has the highest social media penetration of any country. but the U.S is not alone, now more than ever, people around the world are logging on.