Is Your AI Actually Intelligent?

According to a report by Global News Wire the AI industry is projected to reach 299 Billion USD in 2026 from 29 Billion in 2020.  This means AI is predicted to grow exponentially in the future with companies like US Alphabet, Chinese Baidu, Japanese Preferred Networks and Chilean Norco among others gaining substantial valuations. Therefore…

Empowering Functional Marketing Teams

As the world advances toward AI and Virtual Reality we often forget the imperative of the human connection. We assume productivity in markets can be replicated without understanding human motivations for buying and how best to modify market offerings to fit those needs. It has been argued that one needs to understand the market to…

Completing A Communications Feedback Loop for Market Innovation

The first iPhone debuted in June 29, 2007 under great anticipation at a cost of $499. Apple was already coming off of a marketing and tech high with the success of the iPod. The iPhone went on to sell 6.1 million units in that year and widely expand the smartphone from the BlackBerry and the…

Six Tips for Boosting Tourism for Developing Economies

Dubai in 1980 looked nothing like the glamorous futuristic city it is today. The Emerati nation has managed to recreate itself in brilliant ways via infrastructure, branding, influencer marketing and careful public relations. It has managed to turn what was in many ways an empty desert into a thriving metropolis ready and capable of receiving…

Five Tools For Influencers to Manage Fallout

It can be cringe-worthy to watch public gaffes by influencers, public figures and celebrities. Particularly if those individuals bypass the advice of a publicist or communications professional. Sometimes the crash can be greater than it needs to be. As humans we are bound to make mistakes, say offensive things and at times behave in less…

The Covid-19 Vaccines Abhorrent PR

When Covid-19 came onto the scene, many people thought it would remain in regional and dissipate after a few months. Many Coronaviruses before it have remained mostly regional with some impacts on other locations, such as MERS-CoV(Middle East Respiratory Syndrome), SARS, Bird-Flu, Swine Flu etc. Unfortunately,  Covid-19 defied the experts, exhibiting unusual viral  markers making…

Blue Sky PR: Reaching the World with Good

Many nonprofit organizations depend on community engagement for relavance.  Community engagement helps organizations make their grant service numbers, keeps the community it serves aware of services and helps to create good press for the nonprofit overall. These are concepts that new and minority nonprofits begin to learn when they enter the nonprofit space.  Often such…

Go Africa! A Seminar

If you’ve never walked along Africa’s sandy beaches, enjoyed a breezy night under the stars or bumped along in a three-wheeled bike now is you chance to grab the experience. As one of the most diverse continents on the planet, Africa boasts of hundreds of languages, cultures and people groups. It is the second most…

Five African Proverbs for Travel

Every year around this time at http://www.lelawinston.com we find nuggets of wisdom from our ancestors to help in areas of business, life and more. This year we explore proverbs for travel (work, leisure or migration). There will be a special bonus proverbs article for readers to send in their own favorites for October. SEND HERE:…

Free Trade Prologue: Repairing Fractured Industries In Developing Economies

The African Union estimates that African nations collectively conduct about 15-17% of Intra-African trade. While other regions post much higher numbers somewhere between 60 and 90 percent, according to World Trade Organization estimates. However, what is not often held to greater account, is exactly who is doing the trading. Perhaps the most curious element of…

Racing for the Future: The Worldwide Business of EDU

When the pandemic began to spread rapidly in the early parts of 2020, few people knew what would happen next. Beside massive municipal shutdowns, corporate bankruptcies and a sluggish market, the impact of the coronsvirus on education has been massive. According to UNESCO, or the United Nations Educational Scientific Organization, Covid-19 resulted in a staggering…

Sensitizating Local Populations Through Visual Media

The human eye processes more images per second than some human technology. Humans have the capacity to translate complex data in microseconds. Visual media is able to communicate ideas quickly and effectively because it engages two of our most powerful senses: sight and sound. From the days of word-of-mouth to today, media has continued to…