The Best Marketing on the Planet: Grassroots

. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.

Democratizing The News Cycle

The concept that the top news networks would be held by only a few powerful companies used to be a point of high contention for most journalists. The idea that messaging and news would be held in the hands of a powerful few is the worste nightmare of a true journalist (and quite honestly, humanity)….

On Entropy: The Shifting World

As children, sometimes the most asinine things earn our attention.  At least in the old days they did, back when children played with toys that didn’t talk back or require a lithium battery to operate. One of those old affects was the proverbial spinning top. An awkward space-ship looking toy that, with the right torque…

Saving Your Self: Social Media

The US has the highest social media penetration of any country. but the U.S is not alone, now more than ever, people around the world are logging on.

Dirty Little Secrets of Social Media’s Back Alley

But, then the algorithms changes just kept changing. From Google, to Facebook, to Instagram, Twitter and more, it became harder to find what you wanted or to even see posts and shares from people you actually followed…

Social Media Survival Guide

As a communications professional and social media manager, I often see all of the positives that social media can bring. I engage on social media primarily for business and I am always thrilled about my results. Even in my personal social media account, I made a decision to change my strategy from aggregating a large…

Exporting Small Businesses

Census data from 2016 revealed that of the nearly 6 million businesses employing Americans in the U.S., 99.7 percent were small to medium enterprises (SMEs).  Many economies think that there is a secret to the U.S. success story–and granted, without the boost of American Chattel slavery the nation likely could not have advanced at such…

The Pivot: New Beginnings, New Directions

While in Nigeria I read a book on execution—the concept of getting things done. It reminded me of another business book that I read about how companies restructured and reinvented themselves. I found both to be very compelling, most especially because they showed how good companies got better, bad companies improved and some companies innovated…

Turkey: Innovative Trade Hub of the Future

In 2013 Turkey’s Simplified Customs Corridor with Russia amassed a trade volume of $100 million dollars, by 2015 the trade volume had rose by nearly 50 percent to 142 million dollars.  The rise in trade volume for this voluntary agreement signed in 2008 helps exporting companies simplify customs procedures.  Due to its key position in…

Globalization and Labor: Gigs Grow As Stability Falters

In 2017, there were nearly 600 million entrepreneurs recorded, according to figures from the Global Entrepreneurship Monitor (GEM).  There are an estimated 27 million in the United States alone,  0.05 percent of that giant worldwide figure.  While the signs of growing entrepreneurship seem encouraging, are they indicative of a much larger issue throughout the world? …

African Girl Power: African Women Partnerships in the Diaspora

In the USA alone, African American women’s business is the fastest growing sector in entrepreneurship.   While this growth doesn’t speak much to capitalization or longevity, undoubtedly, African American women are going into business at an astonishing rate.  This may also be due to the fact that African American women are the most educated population in…

Protect Your Creativity: Is Media Working For or Against You?

I’m a writer, and I love to write.  But usually, when I sit down to pen a magna carta—I often shut out all other media (radio, tv, news, ads, even music with too many repetitive lyrics).  Media is powerful, and it can influence your choices in many ways.  More importantly, those choices can be detrimental. …