Unlocking New Markets for Growth

Just 20 years ago, when Adebowale wanted to call his brother in Minnesota or check on his son living with relatives in the big city he would have to walk the long distance to Mekas Business Center on the edge of his village to make the call. Sometimes he might have to wait a few…

Harnessing Effective Ethno-Positive Marketing for Maximum Profit

Perhaps one of the most powerful tools we have in business and digital diplomacy is marketing. The magic concept of “a pitch for relavance,” which, if authentic can be a powerful force for profit and change. Today many marketer push unnatural concepts that take years and very hard work to accomplish and sustain.  This means…

From Tech Nation to Tech World: A Silk Road to Dominance

It has been two years and 67 days; 50 months; 113 weeks and 797 days since Huawei Chief Financial Officer, Meng WanZhou was detained in Vancouver, Canada and held. The woman has been in custody since December 6, 2018, when she was accused of bank and wire fraud and conspiracy. She is the daughter of…

Free Trade Prologue: Repairing Fractured Industries In Developing Economies

The African Union estimates that African nations collectively conduct about 15-17% of Intra-African trade. While other regions post much higher numbers somewhere between 60 and 90 percent, according to World Trade Organization estimates. However, what is not often held to greater account, is exactly who is doing the trading. Perhaps the most curious element of…

Mass Markets vs. Target Markets

America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search…

Sensitizating Local Populations Through Visual Media

The human eye processes more images per second than some human technology. Humans have the capacity to translate complex data in microseconds. Visual media is able to communicate ideas quickly and effectively because it engages two of our most powerful senses: sight and sound. From the days of word-of-mouth to today, media has continued to…

Illusions of Parity: The Real Scamming of Africa

According to cable data and Forbes 2019 report , African nations pay some of the highest rates for data, with Zimbabwe, Equatorial Guinea, and Djibouti ranking in the top five nations worldwide. It can be argued that such high prices on the continent are due to infrastructure issues and poor access to international cables, but…

Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…

Social Media for Small Biz and Emerging Markets

As a communications professional, small businesses, minority owned enterprises and emerging markets are my fan favorites to work. I really enjoy this area, because many developing markets, small businesses and as minority owned businesses have not yet harnessed or completely understood the full value of social media, public relations and/or community relations. Many small businesses,…

Re-Start: Waking the Lion: Africa’s Reentry into the Market

In recent years African states have begun a concerted pivot toward agriculture and renewed interest in farming and aggro-processing.  Undoubtedly, the ability for African nations to produce and process its own food—ready for consumption and export would create new opportunities, but also guard against unforeseen humanitarian disasters like Covid-19. For African states, its greatest hit…

While You Were Sleeping: The Unreported News of a New World Emerging

While Americans were busy sheltering in place and panic buying toilet paper, U.S. legislatures were busy putting the finishing touches H.R. 2444 which was introduced in May 2019. While top news syndicates are busy counting the number of COVID-19 cases, The bill, also known as the Eastern European Security Act authorizes the Secretary of State…