Is Your AI Actually Intelligent?

According to a report by Global News Wire the AI industry is projected to reach 299 Billion USD in 2026 from 29 Billion in 2020.  This means AI is predicted to grow exponentially in the future with companies like US Alphabet, Chinese Baidu, Japanese Preferred Networks and Chilean Norco among others gaining substantial valuations. Therefore…

Reinventing Failed Marketing Campaigns

Many companies invest anywhere from $4000 USD to $20,000 USD or more to run a marketing campaign. Increasingly, governments, cities and local agencies have begun exploring marketing schemes, ad agencies and communications professionals to help with outreach. However, when marketing campaigns go array there is often a price to be paid–not only in public relations…

Vanishing Markets: A Convergence of Hunger and Profit

Recently the U.N. Secretary-General announced at this year’s 76th UNGA Food Systems Summit that the alleviation of hunger should be a principal world endeavor. Among talks of climate change, technology and geopolitical diplomacy, once again hunger was among the top discussed themes. According to an official release, the inaugural Food Summit had nearly 300 commitments…

Completing A Communications Feedback Loop for Market Innovation

The first iPhone debuted in June 29, 2007 under great anticipation at a cost of $499. Apple was already coming off of a marketing and tech high with the success of the iPod. The iPhone went on to sell 6.1 million units in that year and widely expand the smartphone from the BlackBerry and the…

Six Tips for Boosting Tourism for Developing Economies

Dubai in 1980 looked nothing like the glamorous futuristic city it is today. The Emerati nation has managed to recreate itself in brilliant ways via infrastructure, branding, influencer marketing and careful public relations. It has managed to turn what was in many ways an empty desert into a thriving metropolis ready and capable of receiving…

Five Tools For Influencers to Manage Fallout

It can be cringe-worthy to watch public gaffes by influencers, public figures and celebrities. Particularly if those individuals bypass the advice of a publicist or communications professional. Sometimes the crash can be greater than it needs to be. As humans we are bound to make mistakes, say offensive things and at times behave in less…

The Covid-19 Vaccines Abhorrent PR

When Covid-19 came onto the scene, many people thought it would remain in regional and dissipate after a few months. Many Coronaviruses before it have remained mostly regional with some impacts on other locations, such as MERS-CoV(Middle East Respiratory Syndrome), SARS, Bird-Flu, Swine Flu etc. Unfortunately,  Covid-19 defied the experts, exhibiting unusual viral  markers making…

Blue Sky PR: Reaching the World with Good

Many nonprofit organizations depend on community engagement for relavance.  Community engagement helps organizations make their grant service numbers, keeps the community it serves aware of services and helps to create good press for the nonprofit overall. These are concepts that new and minority nonprofits begin to learn when they enter the nonprofit space.  Often such…

Unlocking New Markets for Growth

Just 20 years ago, when Adebowale wanted to call his brother in Minnesota or check on his son living with relatives in the big city he would have to walk the long distance to Mekas Business Center on the edge of his village to make the call. Sometimes he might have to wait a few…

Harnessing Effective Ethno-Positive Marketing for Maximum Profit

Perhaps one of the most powerful tools we have in business and digital diplomacy is marketing. The magic concept of “a pitch for relavance,” which, if authentic can be a powerful force for profit and change. Today many marketer push unnatural concepts that take years and very hard work to accomplish and sustain.  This means…

From Tech Nation to Tech World: A Silk Road to Dominance

It has been two years and 67 days; 50 months; 113 weeks and 797 days since Huawei Chief Financial Officer, Meng WanZhou was detained in Vancouver, Canada and held. The woman has been in custody since December 6, 2018, when she was accused of bank and wire fraud and conspiracy. She is the daughter of…