Lately, there has been lots of talk about Banks. It seems to have quite a lot of people upset or at the very least nervous. And while Banking system may be teetering–it is not for the reasons we assume. In fact, much like the international chaos that is beating down developing economies and the interests…
Category: marketing and communications
Cut The Market: Creative Strategies to Beat the Fed
The F.W. Woolworth Company became a retail power during the depression, amassing a fortune in smartly priced products that undercut the market. What started as a small mom and pop suddenly became a mass distribution giant selling everything from cookware to toys and electronics. Opened in 1879 in Utica New York, it was the forerunner…
Bridging the Communication Gap
Live your life as though your every act were to become a universal law. Immanuel Kant, German Philosopher When parties sit down to discuss arbitration or negotiate a deal, several factors need to be examined. The most important factors beyond the details of the deal are whether both parties adequately understand what the other is…
Thank You 2022!
Welcome to the last 2022 blog! It has been a great year with lots of exciting changes around the world. I am particularly excited about what 2023 holds in store for communications, technology and world changes. I am hopeful for the future, particularly for developing economies and emerging producers. It is time for those in…
Communication for Impact
In the early days it was easy to communicate any message you wanted regardless of the verity of it. Those with access to mainstream media, powerful television and radio stations and crafty marketing agencies were able to create the narrative they wanted. Viewers were to be counted and not heard–regardless of how skewed the depiction….
Three Tips for Navigating the New Communication Landscape
While the world continues to speed along into new frontiers, so too must your communications strategy. Many SMEs and particularly small businesses and entrepreneurs are increasingly relying on social media, and that is a good thing. However, as times and values change, it is necessary to be vigilant as a social media manager, communications professional,…
World News & Cyber Monday
Thanks for visiting. I wanted to offer you. Another opportunity to capitalize on Cyber Monday. So this World News Roundup features a new Cyber Monday offer! You can also read and share the article without the Cyber Monday offer at the end of the article! Taiwan President Quits DPP After KMT Win China–Election proved once…
Financing The Way Forward: Ideas Advancing the Future of Human Endeavor
For the second time the world is put on the brink of financial collapse due to the dealings of a few nations. It seems the same characters were involved once again in almost single-handely sinking the entire world economy through duplicitous banking sector practices; selling dubious financial instruments and bad debt as AAA+ rated financial…
To Buy Or Not To Buy: A Changing Worldwide Consumer Psychology
By 1933, the great depression was well underway and the corner had already turned on the Roaring Twenties. Currently the US and the world is on the cusp of what might be the greatest corrections in modern times with mass inflation, pandemic policies that killed capitalism, a Russia/Ukraine clash and the major weaponization of what…
The Making of a Market
Without even knowing it, Ghana tapped into something that few paid much attention. It was the African American and Afro-Caribbean Heritage traveller and visitor. In 2019 Ghana earned nearly $2 billions USD in one year on itsnacental Year of Return activities. It was the first of its kind, spearheaded by brilliant minds from Africa and…
Sustainable Economies of Scale
While the world continues to try to catch the pace of innovation again, many economies continue to struggle. Large economies are leveraging everything to put their economies back on track as Covid-19 continues its variant ebbs and flows. However, two sectors of the world economy will likely struggle most–decadent economies and developing economies. This is…
Branding for Your Future
According to a 2020 Forbes report, of the 100 most popular brands in the world, Apple, Google and Microsoft ranked in the top spots respectively. What do all of these brands have in common? They are American–regardless of the origin of the founder(s). This means despite all of the US political wrangling in recent years,…
Lela Winston 