Sensitizating Local Populations Through Visual Media

The human eye processes more images per second than some human technology. Humans have the capacity to translate complex data in microseconds. Visual media is able to communicate ideas quickly and effectively because it engages two of our most powerful senses: sight and sound. From the days of word-of-mouth to today, media has continued to…

Illusions of Parity: The Real Scamming of Africa

According to cable data and Forbes 2019 report , African nations pay some of the highest rates for data, with Zimbabwe, Equatorial Guinea, and Djibouti ranking in the top five nations worldwide. It can be argued that such high prices on the continent are due to infrastructure issues and poor access to international cables, but…

Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…

Social Media for Small Biz and Emerging Markets

As a communications professional, small businesses, minority owned enterprises and emerging markets are my fan favorites to work. I really enjoy this area, because many developing markets, small businesses and as minority owned businesses have not yet harnessed or completely understood the full value of social media, public relations and/or community relations. Many small businesses,…

Re-Start: Waking the Lion: Africa’s Reentry into the Market

In recent years African states have begun a concerted pivot toward agriculture and renewed interest in farming and aggro-processing.  Undoubtedly, the ability for African nations to produce and process its own food—ready for consumption and export would create new opportunities, but also guard against unforeseen humanitarian disasters like Covid-19. For African states, its greatest hit…

While You Were Sleeping: The Unreported News of a New World Emerging

While Americans were busy sheltering in place and panic buying toilet paper, U.S. legislatures were busy putting the finishing touches H.R. 2444 which was introduced in May 2019. While top news syndicates are busy counting the number of COVID-19 cases, The bill, also known as the Eastern European Security Act authorizes the Secretary of State…

Who Chooses the World’s Economic Winners and Losers?

A late January 2020 report by Transparency International was released, grading national corruption across the globe. The report more than rankled a few feathers despite being overshadowed by the coverage of the Wuhan Flu which hit Asia earlier this year. Nigeria was among those nations whose rankings had slipped, even under the aggressive anti-corruption policies…

The Best Marketing on the Planet: Grassroots

. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.

Democratizing The News Cycle

The concept that the top news networks would be held by only a few powerful companies used to be a point of high contention for most journalists. The idea that messaging and news would be held in the hands of a powerful few is the worste nightmare of a true journalist (and quite honestly, humanity)….

On Entropy: The Shifting World

As children, sometimes the most asinine things earn our attention.  At least in the old days they did, back when children played with toys that didn’t talk back or require a lithium battery to operate. One of those old affects was the proverbial spinning top. An awkward space-ship looking toy that, with the right torque…

Saving Your Self: Social Media

The US has the highest social media penetration of any country. but the U.S is not alone, now more than ever, people around the world are logging on.

Dirty Little Secrets of Social Media’s Back Alley

But, then the algorithms changes just kept changing. From Google, to Facebook, to Instagram, Twitter and more, it became harder to find what you wanted or to even see posts and shares from people you actually followed…