Financing The Way Forward: Ideas Advancing the Future of Human Endeavor

For the second time the world is put on the brink of financial collapse due to the dealings of a few nations. It seems the same characters were involved once again in almost single-handely sinking the entire world economy through duplicitous banking sector practices; selling dubious financial instruments and bad debt as AAA+ rated financial…

To Buy Or Not To Buy: A Changing Worldwide Consumer Psychology

By 1933, the great depression was well underway and the corner had already turned on the Roaring Twenties. Currently the US and the world is on the cusp of what might be the greatest corrections in modern times with mass inflation, pandemic policies that killed capitalism, a Russia/Ukraine clash and the major weaponization of what…

The Making of a Market

Without even knowing it, Ghana tapped into something that few paid much attention. It was the African American and Afro-Caribbean Heritage traveller and visitor. In 2019 Ghana earned nearly $2 billions USD in one year on itsnacental Year of Return activities. It was the first of its kind, spearheaded by brilliant minds from Africa and…

Sustainable Economies of Scale

While the world continues to try to catch the pace of innovation again, many economies continue to struggle. Large economies are leveraging everything to put their economies back on track as Covid-19 continues its variant ebbs and flows. However, two sectors of the world economy will likely struggle most–decadent economies and developing economies. This is…

Branding for Your Future

According to a 2020 Forbes report, of the 100 most popular brands in the world, Apple, Google and Microsoft ranked in the top spots respectively. What do all of these brands have in common? They are American–regardless of the origin of the founder(s). This means despite all of the US political wrangling in recent years,…

Three Sales Strategies for Business and Developing Economies

Aside from the unique few or those who studied it at university–most people hate selling. Particularly direct sales. However, regardless of who you are–if you’re in business, you’re going to need to sell. Selling requires not only having a product, but presenting it in such a way that the buyer wants to buy it. As…

A Changing Market: Diversification, Disruption and Stability

Currently the world is experiencing major challenges in its supply chain; particularly the USA. While we are all happy with the concept of dupply chain, many are rarely aware of the operative word, “supply.” Often, we over-emphasize the concept of the chain. However, the supply, is the key factor which denotes a collection of goods…

Is Your AI Actually Intelligent?

According to a report by Global News Wire the AI industry is projected to reach 299 Billion USD in 2026 from 29 Billion in 2020.  This means AI is predicted to grow exponentially in the future with companies like US Alphabet, Chinese Baidu, Japanese Preferred Networks and Chilean Norco among others gaining substantial valuations. Therefore…

Reinventing Failed Marketing Campaigns

Many companies invest anywhere from $4000 USD to $20,000 USD or more to run a marketing campaign. Increasingly, governments, cities and local agencies have begun exploring marketing schemes, ad agencies and communications professionals to help with outreach. However, when marketing campaigns go array there is often a price to be paid–not only in public relations…

Vanishing Markets: A Convergence of Hunger and Profit

Recently the U.N. Secretary-General announced at this year’s 76th UNGA Food Systems Summit that the alleviation of hunger should be a principal world endeavor. Among talks of climate change, technology and geopolitical diplomacy, once again hunger was among the top discussed themes. According to an official release, the inaugural Food Summit had nearly 300 commitments…

Completing A Communications Feedback Loop for Market Innovation

The first iPhone debuted in June 29, 2007 under great anticipation at a cost of $499. Apple was already coming off of a marketing and tech high with the success of the iPod. The iPhone went on to sell 6.1 million units in that year and widely expand the smartphone from the BlackBerry and the…

Six Tips for Boosting Tourism for Developing Economies

Dubai in 1980 looked nothing like the glamorous futuristic city it is today. The Emerati nation has managed to recreate itself in brilliant ways via infrastructure, branding, influencer marketing and careful public relations. It has managed to turn what was in many ways an empty desert into a thriving metropolis ready and capable of receiving…