3 Ways Social Media Can Improve Your Life

Social media has been a creeping phenomena over the past 15 years.   When we think about it, we often envision sights like Facebook, Twitter and Instagram.  However social media has been growing since the early days of AOL Messenger, CollegeClub and Myspace.  In fact, it all started with the online forum, which, in essence, is…

Finding Purpose in Work

There is a huge myth out there that one should find meaning in the work that s/he does.  While I agree that enjoying work is important I think we have forgotten that for many years people did pretty ordinary things like farm land, cut down trees, build houses and dig wells.  In fact, I believe…

Defy Your Niche: Why Diversification Matters

While it’s true that you want to hone what you’re good at, it’s an incontrovertible fact that companies that didn’t just stick to their first product offering excelled most.  You have to be able to see new avenues in your field and other fields to stay competitive. There is a great book by an Entrepreneur…

Why Africa Needs African-Americans

Yes.  While it may seem like a proud thing to say, it’s simply an observation based on evidence and history.   It is an incontrovertible fact that most developing economies in modern history gained massive strength through its Diaspora. One area African Americans (U.S., Caribbean, South America) can be of greatest help is in the fair…

You Are a Trailblazer: Get Back In the Game!

One of your greatest assets in life is the ability to find opportunity.  Anyone in business understands that looking for opportunity is a constant effort; it is something that never stops, day or night. A lot of us get into the familiar routine of clocking in at work, having a chat around the water cooler,…

Telling Your Story: Connecting

Have you ever visited a website curious about their services and searched high and low to find out more about, “The About?” It’s a very common scenario I see a lot!  Many businesses are so happy to finally get a website up, that they do not take the time to create a story that tells…

Writing Tips that Matter

If you are a blogger or even a fledgling writer, sometimes finding the right words or even hitting your stride can be a challenge.  Writing requires some reflection and the aggregation of words that paint a clear picture of what you are hoping to share with your reader.   I’ve literally been writing since I was…

If Content is King, Planning is Queen

One of your greatest assets as a businesses or entrepreneur is targeted content.  Not just any content, but targeted, deliberate content.  If you are an entrepreneur, even a small business you can create a small to large following by writing a great blog or offering tips, advice and really relevant information to your clientele or…

Akon Is Right About Branding Africa

Akon is right.  Yes, I’m talking about the hip hop rapper turned businessman and solar energy magnate.   As an entrepreneur and communications professional I can appreciate what the musician has done; as well as the comments he made at this year’s Youth Connekt Africa Summit in Kigali, Rawanda. At the Summit, Akon highlighted a critical…

The Internet Is the New Word of Mouth

In my experience, there are lots of great entrepreneurs out there!  Great small local shops and markets populate the Washington, DC area, the Greater Los Angeles area and even small one-horse towns in the Midwest (where I’m from).  Often times these great places are only known by locals and very near proximity neighborhoods. Word of…

The Right Choice: Using Choice Support Bias to Woo Customers

Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…