Data from IBISWorld indicates that the Public Relation industry has been growing presumptively over the past five years. The 14 billion dollar industry declined just 12 percent due to Covid-19 in 2020. Increasingly the use of Perception marketing and PR and outreach continues to grow. Social media has become a big part of that as…
Category: social commentary
Sensitizating Local Populations Through Visual Media
The human eye processes more images per second than some human technology. Humans have the capacity to translate complex data in microseconds. Visual media is able to communicate ideas quickly and effectively because it engages two of our most powerful senses: sight and sound. From the days of word-of-mouth to today, media has continued to…
The Covid-19 Escape Hatch
Never in recent history has their been an opportunity to huge for nations to reset themselves and balance power. The Covid-19 Pandemic has helped to shift already decadent world powers and rising stars. Some nations took the opportunity to pay themselves handsomely, through clever sleight of hand by their central banks. Others, mostly developing nations…
Re-Orienting the Philippines
Despite the worldwide boom in Covid-19 cases in the early part of the year, the Philippines infection rate remained relatively flat. Only in recent times has the archipelago seen an increase in cases, spiking in August with over 55,000 cases. Those are still conservative numbers, even for a nation with a population of just over…
Five African Proverbs for Balance in A Changing World
Usually, every year around this time, I like to release a list of African Proverbs that business owners can use to support their endeavors. Good solid advise to help them navigate their market and persevere through all circumstance. However, given the major changes to markets around the world, and particularly here in the USA with…
The Center Cannot Hold: Economic Aftermath
September 11, 2001. It is a day that no living American will ever forget. The crashes happened in a matter of minutes, but the reverberations from the fallout continues to this day. It was the first time it ever occurred to anyone that the United States could be toppled–that a nation of grandiose democratic ideals,…
A New Independence
In April, 1775, the United State, then only 13 small colonies, embarked upon a national quest to secure independence from the United Kingdom. Despite the many years it acted as a vassal state to the Crown, the new colony sought to secure its own military and socioeconomic destiny. That movement resulted in a years long…
2019 Year In Review
With just days before the new year, everyone is preparing their resolutions, taxes and end of year party plans. While we are eager to look forward, let us also learn the lessons of the past with a brief look back as we close out the year with the 2019 Year in Review: US-China Trade War…
Democratizing The News Cycle
The concept that the top news networks would be held by only a few powerful companies used to be a point of high contention for most journalists. The idea that messaging and news would be held in the hands of a powerful few is the worste nightmare of a true journalist (and quite honestly, humanity)….
Toolkit Essential: Human Capital Investments
In the second part of this series on the New World Economic Toolkit, we will now look at one of the most critical areas of economic and geopolitical dominance: People. Currently, the United Nations estimates that the world population reached 7 billion souls in 2019. That is a lot of people roaming the planet, and…
The Economics of the Erotic
It is estimated that sex trafficking earns nearly nearly 100 billion dollars per year, according to Human Rights First, an organization focused on the ills and prevention of human rights abuses. The recent arrest and subsequent suicide of American business man and billionaire Jeffrey Epstein shed brought more attention to the scourge of human trafficking…
National Health the Superpower of Growing Nations
Few people realize major financial and social toll of the large scale humanitarian crises that we gawk at daily on our televisions or smart phones. We do not fully understand the generational trauma being inflicted by needless skirmishes, years of infrastructural and financial deprivation and the escalation of petty domestic conflicts that rob businesses and…
