Four Tips for Finding Business Abroad

These days finding the right market for your business might mean taking an international flight. And even if you don’t literally get on a plane you might find yourself negotiating prices for your T-Shirt or Shea Butter business with a merchant from Bangladesh or Ghana. Business has already gone international with multinationals and major corporations…

Media Revised: Telling Authentic Stories That Matter

Media continues to grow and change shape. Even the ways in which we use tech has begun to change from the intent of the original developers, and that is good. One of the major issues many people have with modern media today is its inability to tell the whole story. We might credit social media…

A Changing Market: Diversification, Disruption and Stability

Currently the world is experiencing major challenges in its supply chain; particularly the USA. While we are all happy with the concept of dupply chain, many are rarely aware of the operative word, “supply.” Often, we over-emphasize the concept of the chain. However, the supply, is the key factor which denotes a collection of goods…

Developing Leadership for Public Good

Leadership is one of the most obvious and consistent themes of business and life. It cannot be avoided no more than breathing. Why is that? Because in industry and typically every arena of Human endeavor, there will always be frontrunners. These are those companies, brands and individuals that truly stand out. However, while leadership continues…

Innovating For Common Good In Shifting Markets

Inevitably, there is always a business actor that complicates the efficient flow of business. Whether that is internal management or within an industry it happens. Just as in the early days of US industry he USA was rife with predatory internal actors at the turn of the century. It was necessary to create protections to…

How to Drum Up Publicity Without Depreciating Your Brand

The internet is rife with A-Z list celebrities, influencers and musicians trying to remain relevant in a pandemic that has almost single-handedly sucked the life out of the entertainment industry. People desperate for new and renewed contracts and relevance are doing almost anything to remain on the minds of their fans and decision-makers in their…

Bad PR: Convict Leasing in Industry

Doing well while doing good has always been a mantra for good business. The ability to be able to provide excellent products/services, take pride in it and do well by the community you serve has always been a hallmark of good local and internationally responsible business. As consumers we also love to know that our…

Building Confidence to Engage Your Market

The state of your market matters. Many business target market’s that cannot provide great returns for a variety of reasons. However, increasing market confidence is within the purview of the marketer and to the advantage of your bottom line.  A study released in 2012 Study by the University of Michigan UI College of Arts and…

Harnessing Effective Ethno-Positive Marketing for Maximum Profit

Perhaps one of the most powerful tools we have in business and digital diplomacy is marketing. The magic concept of “a pitch for relavance,” which, if authentic can be a powerful force for profit and change. Today many marketer push unnatural concepts that take years and very hard work to accomplish and sustain.  This means…

New Perspectives in Economics and Geopolitics

As you know, the blog at lelawinston.com is being segmented to better fit the audience. This approach actually includes you! The Economy and World politics segment of the blog seeks to include voices beyond the mainstream. Often, it is beyond big box media that you will find what is really happening in the world and…

Big Brands or Bust: Moving from Trinket Deals to Sustainability

Some of the biggest name brand companies visited Turkey in May offering the possibility of a unique kind of inclusion. Turkey for the past decade has been slowly mounting a geopolitical and market l strength, aligning itself with actors that more closely fit its interests. In the past few years Turkey has been keeping a…