Three Reasons Teams Love Coaches

“For Coach!” the quarterback barked. “For Coach!” the team responded in a chorus of voices. They repeated the slogan again and again, then they put their hands into the circle—and with one great yell they took the field. This might have been a scene from a movie or a book—or it might have been your…

Eight Steps to Organic Leadership

At seven years-old, I led neighborhood children on adventures entirely of my own making. For all of my life, I’ve had an unexplained knack for leading. As a tutor and teacher in schools and preschools, I’ve seen natural leaders at age four and seven. It’s not the kid that’s bossing everybody around, although, one might…

Media Gold: Exporting the National Narrative

Nations rarely think of media as a part of their national offering. It is probably one of the more neglected exports developing nation possess. Instead of focusing on telling its own narratives, it relies on foreign media to do the job. Many times that media is not exported because it is not translated into English…

Halos and Rain Clouds: Create Loyalty

Americans probably consume more media than any other nation on the planet. From magazines, to social media and television, Americans are inundated with “content.” The messages that are conveyed through content help drive the largest industries in our nation, from Tobacco and alcohol to apparel and personal care. Anyone who does not understand nor harness…

Six Tips for Personal Public Relations

While 70 percent of the world’s population does not have internet, a good 30 percent are surfing right now from their tablets, smartphones and laptops.  The importance of knowing these figures is to understand how fast information can travel for about 30 percent of the world’s 6.9 billion people.  But chances are if you are…

Digital Ads Are Your Friend

Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation.  I always find discussions on #AfriCapitalism and commerce on the continent fascinating.  As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…

Social Media Mistakes

Small businesses often collect social media accounts like pastel eggs on a Easter Hunt.  Many have so many in their basket, that they do not know what to do with them.  The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…

Here’s Why Your Money Is Worthless

When I was an adolescent, I learned that an old man in an office somewhere could adjust a couple of numbers and change the value of money, I’ve been a skeptic. I was raised as a critical thinker, and so the more I studied about money and it’s value, the more I began to find…

A Woman’s World: Perception & Media

Imagine that your own daughter is sitting down to read or watch. How would you want her life to play out, if she by some chance found herself in the same situation?

We Will Remember In Deeds

On days like this, always allude to our higher selves by going out to volunteer a few hours or getting together friends to help a Habitat for Humanity Project.  These are all admirable gestures, but by far we as professionals need to invest more.  Especially where it is really needed in our communities and cities. …

Born A Woman: Dignity Defined

Women need to be acknowledged for the plight they’ve faced throughout the world. Ask any man if he’d like to trade historic places with women from whatever locale he hails and I’m not sure many would agree.

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.