Digital Ads Are Your Friend

Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation.  I always find discussions on #AfriCapitalism and commerce on the continent fascinating.  As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…

Social Media Mistakes

Small businesses often collect social media accounts like pastel eggs on a Easter Hunt.  Many have so many in their basket, that they do not know what to do with them.  The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…

Here’s Why Your Money Is Worthless

When I was an adolescent, I learned that an old man in an office somewhere could adjust a couple of numbers and change the value of money, I’ve been a skeptic. I was raised as a critical thinker, and so the more I studied about money and it’s value, the more I began to find…

A Woman’s World: Perception & Media

Imagine that your own daughter is sitting down to read or watch. How would you want her life to play out, if she by some chance found herself in the same situation?

We Will Remember In Deeds

On days like this, always allude to our higher selves by going out to volunteer a few hours or getting together friends to help a Habitat for Humanity Project.  These are all admirable gestures, but by far we as professionals need to invest more.  Especially where it is really needed in our communities and cities. …

Born A Woman: Dignity Defined

Women need to be acknowledged for the plight they’ve faced throughout the world. Ask any man if he’d like to trade historic places with women from whatever locale he hails and I’m not sure many would agree.

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.

Reflections on Ghana: Africans Will “Save” Africa

Traditionally, Africa’s growth has been quantified in terms of Foreign Aid, good governance models and foreign investment.  However, statistics are now proving that those ideas are in fact wrong.  The popular notion in most sectors, both domestically and internationally, is that African nations achieve growth through investment from large multinationals that mine natural resources, wealthy…

In Search of Amy Tan’s Successor

I remember when the Joy Luck Club came out at the movies. I was dying to see it. You see as a kid that grew up in the homogeneous Midwest, seeing such a depiction on screen was tantamount to visiting a magical land of fairies and dragons. Up until that point I had not seen…