Getting Grants that Matter

Lot’s of small businesses and fledgling nonprofit organizations overlook the possibility that public and private grants can afford.   Many do not know that grants can be acquired by for-profit businesses and even non-affiliated groups.  Often I’ve seen that smaller nonprofits, social justice enterprises and groups grapple with writing grants alone.  Many do not even a…

Writing Tips that Matter

If you are a blogger or even a fledgling writer, sometimes finding the right words or even hitting your stride can be a challenge.  Writing requires some reflection and the aggregation of words that paint a clear picture of what you are hoping to share with your reader.   I’ve literally been writing since I was…

If Content is King, Planning is Queen

One of your greatest assets as a businesses or entrepreneur is targeted content.  Not just any content, but targeted, deliberate content.  If you are an entrepreneur, even a small business you can create a small to large following by writing a great blog or offering tips, advice and really relevant information to your clientele or…

Akon Is Right About Branding Africa

Akon is right.  Yes, I’m talking about the hip hop rapper turned businessman and solar energy magnate.   As an entrepreneur and communications professional I can appreciate what the musician has done; as well as the comments he made at this year’s Youth Connekt Africa Summit in Kigali, Rawanda. At the Summit, Akon highlighted a critical…

The Internet Is the New Word of Mouth

In my experience, there are lots of great entrepreneurs out there!  Great small local shops and markets populate the Washington, DC area, the Greater Los Angeles area and even small one-horse towns in the Midwest (where I’m from).  Often times these great places are only known by locals and very near proximity neighborhoods. Word of…

The Right Choice: Using Choice Support Bias to Woo Customers

Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…

Scaling African Business

When we think o f scaling African businesses, we often look at it as a whole.  As a massive initiative that needs to be conducted through a five-year government plan.  This isn’t to say that Government cannot be a part of the equation.  But scaling African businesses is much more than looking at Africa, “the…

Outdistancing Algorithms

Increasingly, social media, like search is becoming a pay-to-play medium.  The changes have been consistent and ongoing over a period of years now.  When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing.  But it goes even further than that, even beyond  Facebook and Twitter offering…

Do This One Thing For Business Success

If you’re an entrepreneur, business owner or any other kind of professional you know the challenges that you may face reaching your goal.  There is a myth out there that your “fancy” startup will get tons of funding from savvy venture capitalists hoping to invest  in the latest hot app or business venture.  However the…

The Entrepreneur’s Guide To College: 8 Tips to Make Higher-Ed Count

It’s that time of year again, when people of all ages either graduate or have received acceptance letters from universities and graduate programs.  It’s an exciting time!  But it’s also a crucial time; one that is not discussed enough nor in quite the proper manner.  Therefore I am going to give you the advice I…

Five African Quotes for Business

Evidence shows that more than 60,000 years BC, Africans had trade routes all over the world reaching as far as the Americas.  The Olmecs of Mexico, along with their great monuments depict what experts believe to be Africans with shared religious similarities that help solidify evidence that suggests Africans were prolific traders and travelers in…

Inspire Fire: The Legacy of Good Business

If you’re in business, you know the road can be a challenge.  Many people  say they like the autonomy of working for themselves, but ignore the real grit it takes to keep the business engines running (both literally and figuratively) or to navigate difficult stages in the life of a business.  Business owners, entrepreneurs, artists…