Three Sales Strategies for Business and Developing Economies

Aside from the unique few or those who studied it at university–most people hate selling. Particularly direct sales. However, regardless of who you are–if you’re in business, you’re going to need to sell. Selling requires not only having a product, but presenting it in such a way that the buyer wants to buy it. As…

A Changing Market: Diversification, Disruption and Stability

Currently the world is experiencing major challenges in its supply chain; particularly the USA. While we are all happy with the concept of dupply chain, many are rarely aware of the operative word, “supply.” Often, we over-emphasize the concept of the chain. However, the supply, is the key factor which denotes a collection of goods…

Developing Leadership for Public Good

Leadership is one of the most obvious and consistent themes of business and life. It cannot be avoided no more than breathing. Why is that? Because in industry and typically every arena of Human endeavor, there will always be frontrunners. These are those companies, brands and individuals that truly stand out. However, while leadership continues…

Innovating For Common Good In Shifting Markets

Inevitably, there is always a business actor that complicates the efficient flow of business. Whether that is internal management or within an industry it happens. Just as in the early days of US industry he USA was rife with predatory internal actors at the turn of the century. It was necessary to create protections to…

Is Your AI Actually Intelligent?

According to a report by Global News Wire the AI industry is projected to reach 299 Billion USD in 2026 from 29 Billion in 2020.  This means AI is predicted to grow exponentially in the future with companies like US Alphabet, Chinese Baidu, Japanese Preferred Networks and Chilean Norco among others gaining substantial valuations. Therefore…

Reinventing Failed Marketing Campaigns

Many companies invest anywhere from $4000 USD to $20,000 USD or more to run a marketing campaign. Increasingly, governments, cities and local agencies have begun exploring marketing schemes, ad agencies and communications professionals to help with outreach. However, when marketing campaigns go array there is often a price to be paid–not only in public relations…

Vanishing Markets: A Convergence of Hunger and Profit

Recently the U.N. Secretary-General announced at this year’s 76th UNGA Food Systems Summit that the alleviation of hunger should be a principal world endeavor. Among talks of climate change, technology and geopolitical diplomacy, once again hunger was among the top discussed themes. According to an official release, the inaugural Food Summit had nearly 300 commitments…

Empowering Functional Marketing Teams

As the world advances toward AI and Virtual Reality we often forget the imperative of the human connection. We assume productivity in markets can be replicated without understanding human motivations for buying and how best to modify market offerings to fit those needs. It has been argued that one needs to understand the market to…

Completing A Communications Feedback Loop for Market Innovation

The first iPhone debuted in June 29, 2007 under great anticipation at a cost of $499. Apple was already coming off of a marketing and tech high with the success of the iPod. The iPhone went on to sell 6.1 million units in that year and widely expand the smartphone from the BlackBerry and the…

Six Tips for Boosting Tourism for Developing Economies

Dubai in 1980 looked nothing like the glamorous futuristic city it is today. The Emerati nation has managed to recreate itself in brilliant ways via infrastructure, branding, influencer marketing and careful public relations. It has managed to turn what was in many ways an empty desert into a thriving metropolis ready and capable of receiving…

How to Drum Up Publicity Without Depreciating Your Brand

The internet is rife with A-Z list celebrities, influencers and musicians trying to remain relevant in a pandemic that has almost single-handedly sucked the life out of the entertainment industry. People desperate for new and renewed contracts and relevance are doing almost anything to remain on the minds of their fans and decision-makers in their…

Five Tools For Influencers to Manage Fallout

It can be cringe-worthy to watch public gaffes by influencers, public figures and celebrities. Particularly if those individuals bypass the advice of a publicist or communications professional. Sometimes the crash can be greater than it needs to be. As humans we are bound to make mistakes, say offensive things and at times behave in less…