increasingly SMEs, creative professionals and entrepreneurs have had to become more tech savvy. This has been a natural occurrence over time as technology has come to dominate our world. While there will always remain evil scientists looking for ways to create tech to destroy and intentionally obsolesce workers, we’ve still seen some great advances in…
Tag: advertising
Mass Markets vs. Target Markets
America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search…
Saving Your Self: Social Media
The US has the highest social media penetration of any country. but the U.S is not alone, now more than ever, people around the world are logging on.
EdCheck: The Value of a College Education
Every year millions of youth around the world graduate from college or matriculate to an institution of higher learning. According to the NCES figures, there are close to 8000 universities and institutions of higher learning in the US, we can guess that number goes up decidedly throughout the world. However, the value of that education…
Outdistancing Algorithms
Increasingly, social media, like search is becoming a pay-to-play medium. The changes have been consistent and ongoing over a period of years now. When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing. But it goes even further than that, even beyond Facebook and Twitter offering…
Mixed Signals: The Market and the Message
In recent times, it seems easier to witness first class marketing blunders. Seasoned companies with well funded marketing firms behind them are making serious errors when it comes to marketing. Small business owners, entrepreneurs, artists and others in the selling space need to take note. Most often the big mistake most companies make is crossing…
Digital Ads Are Your Friend
Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation. I always find discussions on #AfriCapitalism and commerce on the continent fascinating. As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…
Social Media Mistakes
Small businesses often collect social media accounts like pastel eggs on a Easter Hunt. Many have so many in their basket, that they do not know what to do with them. The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…
Nonprofit PR: The Case for Voter Registration
Nonprofits can easily harness this election season as a way to promote their work AND provide a needed community service.
Lela Winston 