These days finding the right market for your business might mean taking an international flight. And even if you don’t literally get on a plane you might find yourself negotiating prices for your T-Shirt or Shea Butter business with a merchant from Bangladesh or Ghana. Business has already gone international with multinationals and major corporations…
Tag: african business
Three Sales Strategies for Business and Developing Economies
Aside from the unique few or those who studied it at university–most people hate selling. Particularly direct sales. However, regardless of who you are–if you’re in business, you’re going to need to sell. Selling requires not only having a product, but presenting it in such a way that the buyer wants to buy it. As…
Unlocking New Markets for Growth
Just 20 years ago, when Adebowale wanted to call his brother in Minnesota or check on his son living with relatives in the big city he would have to walk the long distance to Mekas Business Center on the edge of his village to make the call. Sometimes he might have to wait a few…
Make The Deal: A Case Study on Decision-Making
Making a good deal requires understanding what you will gain and what you must lose. Deal-making is almost as old as time. Part of what makes some people better deal-makers than others, is their ability to evaluate a deal beyond their emotions. Emotions are essential in making a deal; often emotions can signal red flags…
Go West Young Woman, Go West!
Check out my latest video on my trip to West Africa. Look out for the upcoming series on visiting, travelling or living in West Africa for non-natives. Below is the full video: https://youtu.be/ftay92d5_gY
The Entrepreneur Age
It’s been said that everyone has a “side-hustle” or a “side-gig.” And that really has become the norm in many quadrants of American society. While it may be that many seek to follow a dream, many people do so to create extra or additional income for themselves. While I totally believe in following your dreams,…
Do This One Thing For Business Success
If you’re an entrepreneur, business owner or any other kind of professional you know the challenges that you may face reaching your goal. There is a myth out there that your “fancy” startup will get tons of funding from savvy venture capitalists hoping to invest in the latest hot app or business venture. However the…
Five African Quotes for Business
Evidence shows that more than 60,000 years BC, Africans had trade routes all over the world reaching as far as the Americas. The Olmecs of Mexico, along with their great monuments depict what experts believe to be Africans with shared religious similarities that help solidify evidence that suggests Africans were prolific traders and travelers in…
Inspire Fire: The Legacy of Good Business
If you’re in business, you know the road can be a challenge. Many people say they like the autonomy of working for themselves, but ignore the real grit it takes to keep the business engines running (both literally and figuratively) or to navigate difficult stages in the life of a business. Business owners, entrepreneurs, artists…
Lela Winston 