Defy Your Niche: Why Diversification Matters

While it’s true that you want to hone what you’re good at, it’s an incontrovertible fact that companies that didn’t just stick to their first product offering excelled most.  You have to be able to see new avenues in your field and other fields to stay competitive. There is a great book by an Entrepreneur…

Mixed Signals: The Market and the Message

In recent times, it seems easier to witness first class marketing blunders.  Seasoned companies with well funded marketing firms behind them are making serious errors when it comes to marketing.  Small business owners, entrepreneurs, artists and others in the selling space need to take note. Most often the big mistake most companies make is crossing…

Part 5: The Music That Moves

Music is probably the only thing you can take from a moment in time apart from a memory.  It leaves indelible prints on the heart and mind.  From my trip to Accra I brought back Afrobeats . . . not as though I did not know about it or enjoy it in the past.  I’m…