Branding for Your Future

According to a 2020 Forbes report, of the 100 most popular brands in the world, Apple, Google and Microsoft ranked in the top spots respectively. What do all of these brands have in common? They are American–regardless of the origin of the founder(s). This means despite all of the US political wrangling in recent years,…

Let Your Brand Evolve

Few know the story of the McDonald’s founder, Ray Kroc, and few really care.  These day getting meal deal from McDonald’s doesn’t conjure up the thought of a hardworking business man who wanted to bring fast, high-quality food to the masses.  That is because the story of McDonald’s, the brand has solidified over time and…