Branding for Your Future

According to a 2020 Forbes report, of the 100 most popular brands in the world, Apple, Google and Microsoft ranked in the top spots respectively. What do all of these brands have in common? They are American–regardless of the origin of the founder(s). This means despite all of the US political wrangling in recent years,…

Secret Sauce:  Nonprofit Marketing Reconsidered

When the ALS Ice Bucket challenge went viral, every non-profit was clamoring to find out how they managed to create such a viral campaign. It seems these days every nonprofit wants to run a viral campaign that draws attention to their cause. There’s definitely merit in having a viral campaign. ALS was able to raise…