Plan of Attack: Making Social Media, social again.

Your Social Brand: Consider your social media interactions as a part of your personal brand. Ask a friend or relative look through your social media and tell you their impressions. This will help you understand better how you come across on social media. Having your social media appraised annually by a friend, family member or professional is a good idea.

Defy Your Niche: Why Diversification Matters

While it’s true that you want to hone what you’re good at, it’s an incontrovertible fact that companies that didn’t just stick to their first product offering excelled most.  You have to be able to see new avenues in your field and other fields to stay competitive. There is a great book by an Entrepreneur…

Akon Is Right About Branding Africa

Akon is right.  Yes, I’m talking about the hip hop rapper turned businessman and solar energy magnate.   As an entrepreneur and communications professional I can appreciate what the musician has done; as well as the comments he made at this year’s Youth Connekt Africa Summit in Kigali, Rawanda. At the Summit, Akon highlighted a critical…

Don’t Commit Social Media Suicide

As a communications professional on social media I am always evaluating how both companies and individuals manage their brand.  However, many individuals do not even know that they have a brand.  And this is fine–you don’t have to focus on building or creating a brand if that is not something of which you find of…

Marketing Talk of the Town

It’s been said, and it’s true, that the best form of marketing is word of mouth. So, if that’s the case, why aren’t you talking? Talking about your products, talking about your brand, talking about your services? These days we encourage people to engage on social media and online—but your ability to talk up your…

Secret Sauce:  Nonprofit Marketing Reconsidered

When the ALS Ice Bucket challenge went viral, every non-profit was clamoring to find out how they managed to create such a viral campaign. It seems these days every nonprofit wants to run a viral campaign that draws attention to their cause. There’s definitely merit in having a viral campaign. ALS was able to raise…