When I was new in the social media game, I assumed the more followers, likes and fans I had the better. And for a great many social media managers and companies, that is still the overall thought. It always looks good to have a wide cadre of followers and fans, seeing your “content” and your…
Tag: buying
Go Global: Use the Power of Media
The power to go global is often thought to be a unique feature of the information age and the process of globalization. However, this would be inaccurate. Globalization has been going on for thousands of years. We now know that Africans traveled to the Americas as far back as 60,000 ce, where relics of their…
Let Your Brand Evolve
Few know the story of the McDonald’s founder, Ray Kroc, and few really care. These day getting meal deal from McDonald’s doesn’t conjure up the thought of a hardworking business man who wanted to bring fast, high-quality food to the masses. That is because the story of McDonald’s, the brand has solidified over time and…
Telling Your Story: Connecting
Have you ever visited a website curious about their services and searched high and low to find out more about, “The About?” It’s a very common scenario I see a lot! Many businesses are so happy to finally get a website up, that they do not take the time to create a story that tells…
The Right Choice: Using Choice Support Bias to Woo Customers
Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…
Digital Ads Are Your Friend
Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation. I always find discussions on #AfriCapitalism and commerce on the continent fascinating. As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…
Lela Winston 