Creating the Agenda: Trend vs. Trendsetter

Advertisers, businesses and agencies want to stay relevant. It is apart of how we tap into national and social trends that help us to speak more clearly to the populations we wish to influence. However, many companies do not realize the power they wield to actually influence the conversation and sway the trend.

Secret Sauce:  Nonprofit Marketing Reconsidered

When the ALS Ice Bucket challenge went viral, every non-profit was clamoring to find out how they managed to create such a viral campaign. It seems these days every nonprofit wants to run a viral campaign that draws attention to their cause. There’s definitely merit in having a viral campaign. ALS was able to raise…