#AfriCapitalism: Does African Currency Matter?

Waiting to pay my bill in Ghana, I rummaged through my purse and my pockets.  Oh, no!  I hadn’t any more Ghana Cedis.  I was in the West African nation of Ghana, and I had run out of Cedis (the national currency).  All I had were dollars and at present there was no place to…

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.