Building Confidence to Engage Your Market

The state of your market matters. Many business target market’s that cannot provide great returns for a variety of reasons. However, increasing market confidence is within the purview of the marketer and to the advantage of your bottom line.  A study released in 2012 Study by the University of Michigan UI College of Arts and…

Media Lessons from the International World

When I was new in the social media game, I assumed the more followers, likes and fans I had the better. And for a great many social media managers and companies, that is still the overall thought. It always looks good to have a wide cadre of followers and fans, seeing your “content” and your…

Constructing the Future

The construction field is a unique one—highly politicized and often a struggle for smaller contractors to gain headway into the market.  When I was growing up in the Midwest, as an African-American, I can remember the consistent complaint from construction companies of color for the lack or absence of government contracting awards.  It was a…

Media Through the Looking Glass

As an American and a communications professional, I tend to have an in depth view of how media affects people. Marketing, advertising, branding and media thrive off of the impact that repeated images and concepts have on the individual psyche. Communications professionals understand this and use it to the advantage of their clients. The average…

Digital Ads Are Your Friend

Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation.  I always find discussions on #AfriCapitalism and commerce on the continent fascinating.  As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…