America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search…
Media Lessons from the International World
When I was new in the social media game, I assumed the more followers, likes and fans I had the better. And for a great many social media managers and companies, that is still the overall thought. It always looks good to have a wide cadre of followers and fans, seeing your “content” and your…
Democratizing The News Cycle
The concept that the top news networks would be held by only a few powerful companies used to be a point of high contention for most journalists. The idea that messaging and news would be held in the hands of a powerful few is the worste nightmare of a true journalist (and quite honestly, humanity)….
Naijaland – A Journey to Opportunity
I Want to Go! Sign up now to ask a questions, join a focus group, collaborate or get services!
Turkey: Innovative Trade Hub of the Future
In 2013 Turkey’s Simplified Customs Corridor with Russia amassed a trade volume of $100 million dollars, by 2015 the trade volume had rose by nearly 50 percent to 142 million dollars. The rise in trade volume for this voluntary agreement signed in 2008 helps exporting companies simplify customs procedures. Due to its key position in…
Why Africa Needs African-Americans
Yes. While it may seem like a proud thing to say, it’s simply an observation based on evidence and history. It is an incontrovertible fact that most developing economies in modern history gained massive strength through its Diaspora. One area African Americans (U.S., Caribbean, South America) can be of greatest help is in the fair…
Media Through the Looking Glass
As an American and a communications professional, I tend to have an in depth view of how media affects people. Marketing, advertising, branding and media thrive off of the impact that repeated images and concepts have on the individual psyche. Communications professionals understand this and use it to the advantage of their clients. The average…
Nonprofit PR: The Case for Voter Registration
Nonprofits can easily harness this election season as a way to promote their work AND provide a needed community service.
The Best Marketing on the Planet
. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.
In the Eyes of the Beholder: Perception Marketing
Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.
Increase the Peace: Ethics in Comm
How can we as communications professionals contribute to peace in our work and also how might we quantify peace?
Making Money Grow on Trees: Demand Marketing
In fact, creating demand is one of the cornerstones of American Business, media and marketing.