The concept that the top news networks would be held by only a few powerful companies used to be a point of high contention for most journalists. The idea that messaging and news would be held in the hands of a powerful few is the worste nightmare of a true journalist (and quite honestly, humanity)….
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In 2013 Turkey’s Simplified Customs Corridor with Russia amassed a trade volume of $100 million dollars, by 2015 the trade volume had rose by nearly 50 percent to 142 million dollars. The rise in trade volume for this voluntary agreement signed in 2008 helps exporting companies simplify customs procedures. Due to its key position in…
Yes. While it may seem like a proud thing to say, it’s simply an observation based on evidence and history. It is an incontrovertible fact that most developing economies in modern history gained massive strength through its Diaspora. One area African Americans (U.S., Caribbean, South America) can be of greatest help is in the fair…
As an American and a communications professional, I tend to have an in depth view of how media affects people. Marketing, advertising, branding and media thrive off of the impact that repeated images and concepts have on the individual psyche. Communications professionals understand this and use it to the advantage of their clients. The average…
Nonprofits can easily harness this election season as a way to promote their work AND provide a needed community service.
. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.
Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.
How can we as communications professionals contribute to peace in our work and also how might we quantify peace?
In fact, creating demand is one of the cornerstones of American Business, media and marketing.