When I was new in the social media game, I assumed the more followers, likes and fans I had the better. And for a great many social media managers and companies, that is still the overall thought. It always looks good to have a wide cadre of followers and fans, seeing your “content” and your…
The Best Marketing on the Planet: Grassroots
. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.
A Community of Wealth: Africa and Growth
As Africa began to increase its economic position in the world, more attention began to accumulate in the region. But as communications and technology made it easier for the world to better understand the state of African nations’ economic growth, an even grater query emerged. How can nations replete with so much natural wealth have…
Nonprofit PR: The Case for Voter Registration
Nonprofits can easily harness this election season as a way to promote their work AND provide a needed community service.