In part one of our two-part series on graduation, we learned a few key things students matriculating to higher education should keep in mind during graduation. According to the National Center for education Statistic, public institutions had the highest graduation rates of public, private an for-profit institutions (accept in cases where the for-profit institution had…
Tag: consultant
Defy Your Niche: Why Diversification Matters
While it’s true that you want to hone what you’re good at, it’s an incontrovertible fact that companies that didn’t just stick to their first product offering excelled most. You have to be able to see new avenues in your field and other fields to stay competitive. There is a great book by an Entrepreneur…
How to Not Be Boring
Most visual and power point presentations are boring. That means nobody is watching them at your lecture or Sales meeting. According to an INC article on marketing, the average person gets distracted every 8.2 seconds–and for some it’s down to 2.8 seconds. It means your sales presentation, speech, or digital ad has just seconds to…
New Horizons: Career and Employee Opportunities that Grow Business
There’s been a ton of studies done on employees and employers. Everyone is trying to find that magic sweet spot. This can be especially difficult for small businesses who really don’t have to time and resources to make meaningful employee searches. Many businesses, large and small fall into the dreaded category of hiring people on…
The Right Choice: Using Choice Support Bias to Woo Customers
Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…
King Content: 3 Tips to Improve Business Content
Small businesses often struggle with content. In fact, small newspapers and magazines often struggle with content. Many struggle, because they are not aware of the resources that are out there to help them succeed. Sometimes, you cannot do everything, and content is one of those areas I gladly advice small businesses, entrepreneurs, magazines and others…
Lela Winston 