Barbarians at the Gate: Course Correcting for the Future

Containment (n)/: The act, process, or means of keeping something within limits. Miriam-Webster The famous 1989 book detailing the hostile corporate takeover of RJR Nabisco, “Barbarian at the Gate,” by Bryan Burrough and John Helyar, borrows its name from a classic old world euphemism. The story of corporate raiders was juxtaposed with the historic idea…

Mass Markets vs. Target Markets

America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search…