If Content is King, Planning is Queen

One of your greatest assets as a businesses or entrepreneur is targeted content.  Not just any content, but targeted, deliberate content.  If you are an entrepreneur, even a small business you can create a small to large following by writing a great blog or offering tips, advice and really relevant information to your clientele or…

The Right Choice: Using Choice Support Bias to Woo Customers

Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…