Why Africa Needs African-Americans

Yes.  While it may seem like a proud thing to say, it’s simply an observation based on evidence and history.   It is an incontrovertible fact that most developing economies in modern history gained massive strength through its Diaspora. One area African Americans (U.S., Caribbean, South America) can be of greatest help is in the fair…

The Right Choice: Using Choice Support Bias to Woo Customers

Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…