Building Confidence to Engage Your Market

The state of your market matters. Many business target market’s that cannot provide great returns for a variety of reasons. However, increasing market confidence is within the purview of the marketer and to the advantage of your bottom line.  A study released in 2012 Study by the University of Michigan UI College of Arts and…

Media Lessons from the International World

When I was new in the social media game, I assumed the more followers, likes and fans I had the better. And for a great many social media managers and companies, that is still the overall thought. It always looks good to have a wide cadre of followers and fans, seeing your “content” and your…