Thank You 2022!

Welcome to the last 2022 blog!  It has been a great year with lots of exciting changes around the world. I am particularly excited about what 2023 holds in store for communications,  technology and world changes. I am hopeful for the future,  particularly for developing economies and emerging producers.  It is time for those in…

Building Confidence to Engage Your Market

The state of your market matters. Many business target market’s that cannot provide great returns for a variety of reasons. However, increasing market confidence is within the purview of the marketer and to the advantage of your bottom line.¬† A study released in 2012 Study by the University of Michigan UI College of Arts and…

Media Lessons from the International World

When I was new in the social media game, I assumed the more followers, likes and fans I had the better. And for a great many social media managers and companies, that is still the overall thought. It always looks good to have a wide cadre of followers and fans, seeing your “content” and your…