On Entropy: The Shifting World

As children, sometimes the most asinine things earn our attention.  At least in the old days they did, back when children played with toys that didn’t talk back or require a lithium battery to operate. One of those old affects was the proverbial spinning top. An awkward space-ship looking toy that, with the right torque…

Creating the Agenda: Trend vs. Trendsetter

Advertisers, businesses and agencies want to stay relevant. It is apart of how we tap into national and social trends that help us to speak more clearly to the populations we wish to influence. However, many companies do not realize the power they wield to actually influence the conversation and sway the trend.