. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.
Tag: digital
How to Not Be Boring
Most visual and power point presentations are boring. That means nobody is watching them at your lecture or Sales meeting. According to an INC article on marketing, the average person gets distracted every 8.2 seconds–and for some it’s down to 2.8 seconds. It means your sales presentation, speech, or digital ad has just seconds to…
Outdistancing Algorithms
Increasingly, social media, like search is becoming a pay-to-play medium. The changes have been consistent and ongoing over a period of years now. When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing. But it goes even further than that, even beyond Facebook and Twitter offering…
Digital Ads Are Your Friend
Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation. I always find discussions on #AfriCapitalism and commerce on the continent fascinating. As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…
