Turkey: Innovative Trade Hub of the Future

In 2013 Turkey’s Simplified Customs Corridor with Russia amassed a trade volume of $100 million dollars, by 2015 the trade volume had rose by nearly 50 percent to 142 million dollars.  The rise in trade volume for this voluntary agreement signed in 2008 helps exporting companies simplify customs procedures.  Due to its key position in…

Creating the Agenda: Trend vs. Trendsetter

Advertisers, businesses and agencies want to stay relevant. It is apart of how we tap into national and social trends that help us to speak more clearly to the populations we wish to influence. However, many companies do not realize the power they wield to actually influence the conversation and sway the trend.