Just 20 years ago, when Adebowale wanted to call his brother in Minnesota or check on his son living with relatives in the big city he would have to walk the long distance to Mekas Business Center on the edge of his village to make the call. Sometimes he might have to wait a few…
Tag: direct marketing
Building Confidence to Engage Your Market
The state of your market matters. Many business target market’s that cannot provide great returns for a variety of reasons. However, increasing market confidence is within the purview of the marketer and to the advantage of your bottom line. A study released in 2012 Study by the University of Michigan UI College of Arts and…
Nonprofit PR: The Case for Voter Registration
Nonprofits can easily harness this election season as a way to promote their work AND provide a needed community service.