Unlocking New Markets for Growth

Just 20 years ago, when Adebowale wanted to call his brother in Minnesota or check on his son living with relatives in the big city he would have to walk the long distance to Mekas Business Center on the edge of his village to make the call. Sometimes he might have to wait a few…

Building Confidence to Engage Your Market

The state of your market matters. Many business target market’s that cannot provide great returns for a variety of reasons. However, increasing market confidence is within the purview of the marketer and to the advantage of your bottom line.  A study released in 2012 Study by the University of Michigan UI College of Arts and…