Mass Markets vs. Target Markets

America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search…

Social Media for Small Biz and Emerging Markets

As a communications professional, small businesses, minority owned enterprises and emerging markets are my fan favorites to work. I really enjoy this area, because many developing markets, small businesses and as minority owned businesses have not yet harnessed or completely understood the full value of social media, public relations and/or community relations. Many small businesses,…