A Trade War of the Worlds

In 2014, China held over a third of U.S. debt, amounting to nearly 18 trillion USD.  In just four years, that number has dwindled to a paltry 1.18 trillion, due in large part to China’s rapid sell-off of American currency.  In the past, nations sought U.S. dollars as a guarantee to ensure fiscal stability due…

Congo: The Sleeping Giant Battling Back to Relevance

In 2016, the Democratic Republic of the Congo had a GDP of just over $32 Billion USD.  These numbers are staggering for a nation with a population of 83 billion souls and a 800 GDP per capita.  The horror is that the nation leads the world in some of the most precious metals and timber…

#AfriCapitalism: Does African Currency Matter?

Waiting to pay my bill in Ghana, I rummaged through my purse and my pockets.  Oh, no!  I hadn’t any more Ghana Cedis.  I was in the West African nation of Ghana, and I had run out of Cedis (the national currency).  All I had were dollars and at present there was no place to…

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.