Executive Steps, Quotidian Leaps: The Cause and Effect World

According to data from the U.S. Federal Register, the current president has signed 93 executive orders as of the second week of February 2019. At only three years in, he is on pace to meet or exceed his predecessors in the office. Most recently, two exective orders were signed with great import. The first was…

Nigeria, Rebuilding Momentum in the World Economy

In 2012 Nigeria generated nearly 150 billion in exports; but in just a over a year, trade had dropped by nearly half, at 90 billion.  Few know that the United States is Nigeria’s largest export destination receiving much of its revenue from oil and crude.  While many Nigerians blamed the precipitous drop that rocked the…

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.