Mixed Signals: The Market and the Message

In recent times, it seems easier to witness first class marketing blunders.  Seasoned companies with well funded marketing firms behind them are making serious errors when it comes to marketing.  Small business owners, entrepreneurs, artists and others in the selling space need to take note. Most often the big mistake most companies make is crossing…

Digital Ads Are Your Friend

Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation.  I always find discussions on #AfriCapitalism and commerce on the continent fascinating.  As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…

The Best Marketing on the Planet

. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.

Part 4 : The African Entrepreneur

The economics of business and social policy always happen to creep into my mind whenever I visit a new place.  It was no different in Ghana. I had a great opportunity to talk with everyday folks to find out their take on government, politics, money and business. Most Ghanaians I met, seemed fairly settled on the…