Plan of Attack: Making Social Media, social again.

Your Social Brand: Consider your social media interactions as a part of your personal brand. Ask a friend or relative look through your social media and tell you their impressions. This will help you understand better how you come across on social media. Having your social media appraised annually by a friend, family member or professional is a good idea.

Social Media Survival Guide

As a communications professional and social media manager, I often see all of the positives that social media can bring. I engage on social media primarily for business and I am always thrilled about my results. Even in my personal social media account, I made a decision to change my strategy from aggregating a large…

Finding Purpose in Work

There is a huge myth out there that one should find meaning in the work that s/he does.  While I agree that enjoying work is important I think we have forgotten that for many years people did pretty ordinary things like farm land, cut down trees, build houses and dig wells.  In fact, I believe…

Broken Innovation

Recently the iPhone X was released and Apple fans went scurrying to throw their money at Apple CEO Tim Cook.  Not to be outdone, a rival smartphone company announced it would soon be rolling out a bendable phone.  It was at that moment, I knew . . .  Wait, a bendable phone?  What, why? Wait,…

Outdistancing Algorithms

Increasingly, social media, like search is becoming a pay-to-play medium.  The changes have been consistent and ongoing over a period of years now.  When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing.  But it goes even further than that, even beyond  Facebook and Twitter offering…