Mixed Signals: The Market and the Message

In recent times, it seems easier to witness first class marketing blunders. ┬áSeasoned companies with well funded marketing firms behind them are making serious errors when it comes to marketing. ┬áSmall business owners, entrepreneurs, artists and others in the selling space need to take note. Most often the big mistake most companies make is crossing…

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.