Social media has been a creeping phenomena over the past 15 years. When we think about it, we often envision sights like Facebook, Twitter and Instagram. However social media has been growing since the early days of AOL Messenger, CollegeClub and Myspace. In fact, it all started with the online forum, which, in essence, is…
Tag: how do I brand my business
Defy Your Niche: Why Diversification Matters
While it’s true that you want to hone what you’re good at, it’s an incontrovertible fact that companies that didn’t just stick to their first product offering excelled most. You have to be able to see new avenues in your field and other fields to stay competitive. There is a great book by an Entrepreneur…
You Are a Trailblazer: Get Back In the Game!
One of your greatest assets in life is the ability to find opportunity. Anyone in business understands that looking for opportunity is a constant effort; it is something that never stops, day or night. A lot of us get into the familiar routine of clocking in at work, having a chat around the water cooler,…
The Entrepreneur Age
It’s been said that everyone has a “side-hustle” or a “side-gig.” And that really has become the norm in many quadrants of American society. While it may be that many seek to follow a dream, many people do so to create extra or additional income for themselves. While I totally believe in following your dreams,…
Akon Is Right About Branding Africa
Akon is right. Yes, I’m talking about the hip hop rapper turned businessman and solar energy magnate. As an entrepreneur and communications professional I can appreciate what the musician has done; as well as the comments he made at this year’s Youth Connekt Africa Summit in Kigali, Rawanda. At the Summit, Akon highlighted a critical…
The Internet Is the New Word of Mouth
In my experience, there are lots of great entrepreneurs out there! Great small local shops and markets populate the Washington, DC area, the Greater Los Angeles area and even small one-horse towns in the Midwest (where I’m from). Often times these great places are only known by locals and very near proximity neighborhoods. Word of…
Five African Quotes for Business
Evidence shows that more than 60,000 years BC, Africans had trade routes all over the world reaching as far as the Americas. The Olmecs of Mexico, along with their great monuments depict what experts believe to be Africans with shared religious similarities that help solidify evidence that suggests Africans were prolific traders and travelers in…
Lela Winston 