You Are a Trailblazer: Get Back In the Game!

One of your greatest assets in life is the ability to find opportunity.  Anyone in business understands that looking for opportunity is a constant effort; it is something that never stops, day or night. A lot of us get into the familiar routine of clocking in at work, having a chat around the water cooler,…

If Content is King, Planning is Queen

One of your greatest assets as a businesses or entrepreneur is targeted content.  Not just any content, but targeted, deliberate content.  If you are an entrepreneur, even a small business you can create a small to large following by writing a great blog or offering tips, advice and really relevant information to your clientele or…

The Right Choice: Using Choice Support Bias to Woo Customers

Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…