Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…
Tag: how to become an entrepreneur
Social Media for Small Biz and Emerging Markets
As a communications professional, small businesses, minority owned enterprises and emerging markets are my fan favorites to work. I really enjoy this area, because many developing markets, small businesses and as minority owned businesses have not yet harnessed or completely understood the full value of social media, public relations and/or community relations. Many small businesses,…
Globalization and Labor: Gigs Grow As Stability Falters
In 2017, there were nearly 600 million entrepreneurs recorded, according to figures from the Global Entrepreneurship Monitor (GEM). There are an estimated 27 million in the United States alone, 0.05 percent of that giant worldwide figure. While the signs of growing entrepreneurship seem encouraging, are they indicative of a much larger issue throughout the world? …
How to Not Be Boring
Most visual and power point presentations are boring. That means nobody is watching them at your lecture or Sales meeting. According to an INC article on marketing, the average person gets distracted every 8.2 seconds–and for some it’s down to 2.8 seconds. It means your sales presentation, speech, or digital ad has just seconds to…
Telling Your Story: Connecting
Have you ever visited a website curious about their services and searched high and low to find out more about, “The About?” It’s a very common scenario I see a lot! Many businesses are so happy to finally get a website up, that they do not take the time to create a story that tells…
The Entrepreneur Age
It’s been said that everyone has a “side-hustle” or a “side-gig.” And that really has become the norm in many quadrants of American society. While it may be that many seek to follow a dream, many people do so to create extra or additional income for themselves. While I totally believe in following your dreams,…
The Entrepreneur’s Guide To College: 8 Tips to Make Higher-Ed Count
It’s that time of year again, when people of all ages either graduate or have received acceptance letters from universities and graduate programs. It’s an exciting time! But it’s also a crucial time; one that is not discussed enough nor in quite the proper manner. Therefore I am going to give you the advice I…
Lela Winston 