Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…
Tag: how to market my product
Outdistancing Algorithms
Increasingly, social media, like search is becoming a pay-to-play medium. The changes have been consistent and ongoing over a period of years now. When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing. But it goes even further than that, even beyond Facebook and Twitter offering…
Lela Winston 