Marketing Missteps: “Because-I-Said-So Marketing”

Perhaps one of the largest handicaps in the marketing world is a homogeneous creative team. This is particularly true when hoping to reach diverse or dissimilar audiences. I like to call it “Because-I-Said-So Marketing,” its marketing that is so tone deaf and devoid of research that it makes the target market question not only the…

Telling Your Story: Connecting

Have you ever visited a website curious about their services and searched high and low to find out more about, “The About?” It’s a very common scenario I see a lot!  Many businesses are so happy to finally get a website up, that they do not take the time to create a story that tells…