Raising the Future of Work: Youth Employment

Between April and July youth employment rises throughout the United States.  These changes most notably due to summer break and academic schedules which allow for more youth to become a part of the employed population.  While youth employment numbers have fluctuated very little in recent times, however, according the the Bureau of Labor Statistics for…

New Horizons: Career and Employee Opportunities that Grow Business

There’s been a ton of studies done on employees and employers.  Everyone is trying to find that magic sweet spot.  This can be especially difficult for small businesses who really don’t have to time and resources to make meaningful employee searches.  Many businesses, large and small fall into the dreaded category of hiring people on…

Creating the Agenda: Trend vs. Trendsetter

Advertisers, businesses and agencies want to stay relevant. It is apart of how we tap into national and social trends that help us to speak more clearly to the populations we wish to influence. However, many companies do not realize the power they wield to actually influence the conversation and sway the trend.

Don’t Commit Social Media Suicide

As a communications professional on social media I am always evaluating how both companies and individuals manage their brand.  However, many individuals do not even know that they have a brand.  And this is fine–you don’t have to focus on building or creating a brand if that is not something of which you find of…

Social Media Mistakes

Small businesses often collect social media accounts like pastel eggs on a Easter Hunt.  Many have so many in their basket, that they do not know what to do with them.  The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…

King Media: Technology Crowns Storytellers

It’s a fact today that in the US American Journalism is dying.  Often on its last leg it struggles for relevance in a 140 character world of minute by minute, play by play social media.  Without a doubt, the developed world is solidly ensconced in the information age. The stories that journalistic outlets have told…