Toolkit Essentials: Diplomatic Segue

According to international relations analysts and political theory, there are two kinds of power: Hard Power and Soft Power.  Gunships, nuclear weapons and capable standing military fall squarely under hard power, while Diplomacy lies quietly under the banner of soft Power. We would be remiss not to acknowledge that both kinds of power wield palpable…

Creating the Agenda: Trend vs. Trendsetter

Advertisers, businesses and agencies want to stay relevant. It is apart of how we tap into national and social trends that help us to speak more clearly to the populations we wish to influence. However, many companies do not realize the power they wield to actually influence the conversation and sway the trend.