Toolkit Essentials: Diplomatic Segue

According to international relations analysts and political theory, there are two kinds of power: Hard Power and Soft Power.  Gunships, nuclear weapons and capable standing military fall squarely under hard power, while Diplomacy lies quietly under the banner of soft Power. We would be remiss not to acknowledge that both kinds of power wield palpable…

Saving the Dollar: Shifting Priorities in a Dying Monetary System.

It looks like China has beat the U.S. to the punch once again, devaluing its currency to just above its customary 7:1 ratio. The move is key in the equilibrium of the money ratios that determine the costs of goods and services. It is key to view the developments with the understanding that U.S. talks…

Saving Your Self: Social Media

The US has the highest social media penetration of any country. but the U.S is not alone, now more than ever, people around the world are logging on.

Dirty Little Secrets of Social Media’s Back Alley

But, then the algorithms changes just kept changing. From Google, to Facebook, to Instagram, Twitter and more, it became harder to find what you wanted or to even see posts and shares from people you actually followed…

Plan of Attack: Making Social Media, social again.

Your Social Brand: Consider your social media interactions as a part of your personal brand. Ask a friend or relative look through your social media and tell you their impressions. This will help you understand better how you come across on social media. Having your social media appraised annually by a friend, family member or professional is a good idea.

Social Media Survival Guide

As a communications professional and social media manager, I often see all of the positives that social media can bring. I engage on social media primarily for business and I am always thrilled about my results. Even in my personal social media account, I made a decision to change my strategy from aggregating a large…

Saudi Moves Forward on Education and ICT

Saudi Arabia has begun to shift its focus in recent years away from oil economy dependency and toward greater inclusion in more flexible markets and industries.  Technology has become a major force multiplier in the world today for economies around the globe, especially those in developing economies.  The Kingdom has recognized that it’s oil economy…

Protect Your Creativity: Is Media Working For or Against You?

I’m a writer, and I love to write.  But usually, when I sit down to pen a magna carta—I often shut out all other media (radio, tv, news, ads, even music with too many repetitive lyrics).  Media is powerful, and it can influence your choices in many ways.  More importantly, those choices can be detrimental. …

Finding Purpose in Work

There is a huge myth out there that one should find meaning in the work that s/he does.  While I agree that enjoying work is important I think we have forgotten that for many years people did pretty ordinary things like farm land, cut down trees, build houses and dig wells.  In fact, I believe…

The Internet Is the New Word of Mouth

In my experience, there are lots of great entrepreneurs out there!  Great small local shops and markets populate the Washington, DC area, the Greater Los Angeles area and even small one-horse towns in the Midwest (where I’m from).  Often times these great places are only known by locals and very near proximity neighborhoods. Word of…

Creating the Agenda: Trend vs. Trendsetter

Advertisers, businesses and agencies want to stay relevant. It is apart of how we tap into national and social trends that help us to speak more clearly to the populations we wish to influence. However, many companies do not realize the power they wield to actually influence the conversation and sway the trend.

Don’t Commit Social Media Suicide

As a communications professional on social media I am always evaluating how both companies and individuals manage their brand.  However, many individuals do not even know that they have a brand.  And this is fine–you don’t have to focus on building or creating a brand if that is not something of which you find of…